管理评论

管理评论 ›› 2022, Vol. 34 ›› Issue (5): 332-339.

• 案例研究 • 上一篇    下一篇

历史文化资源IP化的价值实现路径研究——以海南儋州为例

宁虹雯1, 吕本富1,2   

  1. 1. 中国科学院大学经济与管理学院, 北京 100190;
    2. 国家创新与发展战略研究会, 北京 100007
  • 收稿日期:2021-07-01 出版日期:2022-05-28 发布日期:2022-06-17
  • 通讯作者: 吕本富(通讯作者),中国科学院大学经济与管理学院教授,博士生导师,博士,国家创新与发展战略研究会副会长。
  • 作者简介:宁虹雯,中国科学院大学经济与管理学院博士研究生
  • 基金资助:
    国家自然科学基金面上项目（71972174；71871210）。

Research on the Value Path of Historical and Cultural Resources Based on IP Design——Taking Danzhou, Hainan as an Example

Ning Hongwen1, Lv Benfu1,2   

  1. 1. School of Economics and Management, University of Chinese Academy of Sciences, Beijing 100190;
    2. China Institute for Innovation & Development Strategy, Beijing 100007
  • Received:2021-07-01 Online:2022-05-28 Published:2022-06-17

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摘要： 让历史文化资源活起来，就是充分挖掘历史文化资源内涵，推动其资源价值化开发。释放历史文化资源所蕴含的能量，需要从市场化的角度，通过构建文化IP为核心的商业模式来实现。国内很多地区都有独特的历史文化资源，打造文化IP的路径就有许多选项。本文选取经济基础较差但历史文化资源丰富的海南儋州作为研究案例，以打造文化IP视角，探索如何有效发挥历史文化资源的优势禀赋，从而带动当地旅游业的增长。此外，本文总结出儋州打造和运营IP的方法，对全国经济落后地区开发历史文化资源，具有一定的借鉴和参考价值。

关键词: 历史文化资源, 文化IP, 苏东坡文化, 层次分析法

Abstract: The Chinese government highly values the efforts to rejuvenate the cultural relics collected in the museum, the heritage displayed on the earth and the words written in the ancient books, fully explore the connotation of historical and cultural resources, promote the value development of resources, and activate their vitality. This paper takes Danzhou, Hainan, which has a poor economic foundation but rich historical and cultural resources, as an example to exploe, from the perspective of cultural IP, how a city can effectively release its historical and cultural resource endowments, promote high-quality industrial development, and drive local economic growth. At the same time, this paper has certain practical enlightenment value for economically underdeveloped areas to concentrate on promoting the precise development of historical and cultural resources.

Key words: historical and cultural resources, cultural IP, Su Dongpo culture, analytic hierarchy process