双渠道回收闭环供应链的CSR投入模式及协调策略研究

管理评论 ›› 2022, Vol. 34 ›› Issue (10): 245-257.

双渠道回收闭环供应链的CSR投入模式及协调策略研究

刘珊¹, 陈东彦², 姚锋敏³

1. 复旦大学管理学院, 上海 200433;
2. 哈尔滨理工大学理学院, 哈尔滨 150080;
3. 哈尔滨理工大学经济与管理学院, 哈尔滨 150080

收稿日期:2019-11-01 出版日期:2022-10-28 发布日期:2022-11-24
通讯作者: 陈东彦,哈尔滨理工大学理学院教授,博士生导师,博士
作者简介:刘珊,复旦大学管理学院博士后;陈东彦,哈尔滨理工大学理学院教授,博士生导师,博士;姚锋敏,哈尔滨理工大学经济与管理学院教授,博士生导师,博士。
基金资助:
国家自然科学基金项目(71701056);黑龙江省自然科学基金项目(A2018007);黑龙江省普通高校基本科研业务费专项资金资助项目(LGYC2018JC056)。

Research on CSR Investment Model and Coordination Strategy of Dual-channel Recycling Closed-loop Supply Chain

Liu Shan¹, Chen Dongyan², Yao Fengmin³

1. School of Management, Fudan University, Shanghai 200433;
2. School of Science, Harbin University of Science and Technology, Harbin 150080;
3. School of Economics and Management, Harbin University of Science and Technology, Harbin 150080

Received:2019-11-01 Online:2022-10-28 Published:2022-11-24

摘要/Abstract

摘要： 从供应链成员考虑企业社会责任(CSR)投入角度出发,在集中与分散两种决策模式下分别构建了无CSR投入、制造商CSR投入及零售商CSR投入时的六种闭环供应链决策模型;分析了供应链成员的CSR投入及回收竞争对不同决策模型下企业均衡策略及利润的影响;然后,以制造商CSR投入的情形为例,探讨了多种协调策略的可行性问题。研究发现,首先,新产品零售价格、废旧产品回收率及供应链成员与系统总利润均与CSR投入呈正相关,与回收竞争程度呈负相关;其次,从经济效益及可持续发展角度而言,较之制造商CSR投入,在零售商的投入模式下更有利;最后,通过验证不同协调契为的有效性表明,基于成本共担的价格契约不能同时改善制造商与零售商的利润,故不能实施;而基于收益共享或带有固定补偿的价格契约可同时实现供应链成员及系统整体的协调。

关键词: 闭环供应链, 双渠道回收, CSR投入, 定价决策, 协调策略

Abstract: From the perspective of supply chain members considering investing in corporate social responsibility (CSR), this paper constructs six closed-loop supply chain ( CLSC) decision models under concentration mode and decentralization mode respectively and in three scenarios: no CSR investment, CSR investment by manufacturers and CSR investment by retailers; the influence of CSR investment and recycling competition of supply chain members on equilibrium strategy and profits under different decision models are analyzed; then taking the CSR investment by manufacturers as an example, the feasibility of various coordination strategies is discussed. The research findings are as follow. Firstly, the retail price and market demand of new products, the recycling rate of waste products and the profits of CLSC members and the whole system are positively correlated with CSR investment and negatively correlated with the degree of recycling competition. Secondly, economic efficiency and sustainable development benefit more from retailers’ CSR investment than from manufacturers’ CSR investment. Finally, a review of the relevant contracts shows that, although the price contract based on cost sharing can achieve the overall coordination of CLSC, it cannot improve the profits of manufacturers and retailers at the same time, so it cannot be implemented, and the price contract based on revenue sharing or with fixed subsidies can achieve the coordination of supply chain members and the whole system simultaneously.

Key words: closed-loop supply chain, dual-channel recycling, CSR investment, pricing decision, coordination strategy

刘珊, 陈东彦, 姚锋敏. 双渠道回收闭环供应链的CSR投入模式及协调策略研究[J]. 管理评论, 2022, 34(10): 245-257.

Liu Shan, Chen Dongyan, Yao Fengmin. Research on CSR Investment Model and Coordination Strategy of Dual-channel Recycling Closed-loop Supply Chain[J]. Management Review, 2022, 34(10): 245-257.

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