决策逻辑对新创企业绩效作用机制研究：商业模式创新的中介作用

摘要/Abstract

摘要： 新创企业的成长机制一直是学术界探讨的热点。基于商业模式创新理论,分析了决策逻辑对新创企业绩效的影响机理,构建了理论模型,并基于251家样本企业数据进行验证。研究发现,两种决策逻辑均通过商业模式创新的中介作用正向影响新创企业绩效,竞争强度在其间起调节作用,在竞争强度高的情境下,因果逻辑及效果逻辑的可承受损失原则和柔性原则对商业模式创新的正向影响会增强,但是效果逻辑的试验原则和先前承诺原则对商业模式创新的正向影响则会被削弱。

关键词: 商业模式创新, 竞争强度, 新创企业绩效, 因果逻辑, 效果逻辑

Abstract: The growth mechanism of new ventures has always been a hot issue in academia. Based on the theory of business model innovation, this paper discusses the mechanism of how decision-making logic influences the performance of new ventures, and constructs a theoretical model. 251 new ventures’ data are used to test the theoretical model. The results show that the two kinds of decision-making logics, i.e., causation and effectuation, positively influence the performance of new ventures through the mediating role of business model innovation; the intensity of competition moderates the influence of decision-making logic on business model innovation. In the high competition intensity situation, the positive impact of causation and the affordable loss principle and flexible principle of effectuation on the business model innovation will be enhanced, but the positive impact of experimentation principle and pre-commitment principle on business model innovation will be weakened.

Key words: business model innovation, intensity of competition, new venture performance, causation, effectuation

杨雪, 何玉成. 决策逻辑对新创企业绩效作用机制研究：商业模式创新的中介作用[J]. 管理评论, 2022, 34(10): 134-145.

Yang Xue, He Yucheng. Mechanism of How Decision-making Logic Influences the Performance of New Ventures: The Mediating Role of Business Model Innovation[J]. Management Review, 2022, 34(10): 134-145.

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