女性创业者性别刻板印象研究热点分析与演化路径：基于知识图谱的研究

摘要/Abstract

摘要： 以Web of Science核心合集数据库有关女性创业者性别刻板印象研究的236篇文献为研究数据,运用CiteSpace和Gephi软件对该领域文献的国家分布、机构分布、期刊分布、核心作者群、共被引作者、共被引文献以及该领域的研究热点与演进脉络进行可视化分析。研究结果如下:①在研究成果归属方面,研究文献主要来自美英高校,研究机构之间的合作关系整体上较为松散,局部形成许多小型研究团队,但尚未形成具有较强影响力的核心作者群;②女性创业者性别刻板印象研究文献已成为管理学领域重要内容;③该领域主要包括四大研究热点:基于性别刻板印象的创业者差异比较研究、基于性别刻板印象的女性融资环境性别歧视研究、性别刻板印象对女性创业意愿与模式影响研究、克服性别刻板印象的路径研究;④该领域研究始于1997年,2009年后文献数量大幅增加,研究主题的演进呈现从“性别刻板印象对女性创业影响的理论研究”到“克服性别刻板印象的路径探究”的发展脉络,即由理论研究进入注重实践研究的阶段。未来研究应增加对不同国家情境下女性创业的对比分析,并对克服性别刻板印象、促进女性创业成功的路径展开深度探讨。

关键词: 女性创业者, 性别刻板印象, 性别歧视, 社会创业, 知识图谱

Abstract: Based on 236 papers about gender stereotypes of female entrepreneurs in the web of science core collection database, CiteSpace software and Gephi software are used to visualize the national distribution, institutional distribution, journal distribution, core authors group of the papers in this research field, co-cited authors and co-cited references, as well as the research hot spots and evolution path of this field. The results are as follows: first, researches on female entrepreneurs’ gender stereotypes are mainly conducted in American and British universities, and the cooperation of research institutions is relatively loose on the whole, with many small local research teams but without any core group of influential authors; second, the literature on gender stereotypes of female entrepreneurs has become an important research content in the field of management; and third, the research field mainly includes four hot spots: comparative research on the differences of entrepreneurs based on gender stereotypes, research on gender discrimination in female financing environment based on gender stereotypes, research on the influence of gender stereotypes on women’ s entrepreneurial intentions and models, and research on the path to overcome gender stereotypes; finally, researches in this field started in 1997, and since 2009, the number of research papers has increased significantly. The evolution of research themes presents a development process: from theoretical research to practical research. In the future, researchers should increase the comparative analysis of women entrepreneurs in different countries and industries, and explore deeply the ways to overcome gender stereotypes and promote the success of women entrepreneurs.

Key words: female entrepreneurs, gender stereotypes, gender discrimination, social entrepreneurship, mapping knowledge domain

解学梅, 于平. 女性创业者性别刻板印象研究热点分析与演化路径：基于知识图谱的研究[J]. 管理评论, 2022, 34(10): 108-121.

Xie Xuemei, Yu Ping. Hot Spot and Evolution Path of Female Entrepreneurs’ Gender Stereotypes: Research Based on Mapping Knowledge Domain[J]. Management Review, 2022, 34(10): 108-121.

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