用户体验、创业者特质与公司创业机会识别——基于京东公司的探索性案例研究

摘要/Abstract

摘要： 本文以北京京东世纪贸易有限公司为研究对象，运用扎根理论编码的单案例研究方法探讨用户体验、创业者特质与公司创业机会识别的作用关系。研究发现，用户体验是创业动机和公司创业机会识别的前置因素；创业动机是用户体验与公司创业机会识别作用关系的中介因素；创业者特质是用户体验与公司创业机会识别作用关系的调节性因素；内外部环境是用户体验、创业者特质与公司创业机会识别作用关系的调节性因素。研究成果丰富了公司创业机会识别的理论内涵，扩展了用户体验和创业者特质理论边界。研究结论为在位企业进行公司创业机会识别提供了理论依据，为体验经济背景下企业实现可持续发展提供了实践启示。

关键词: 用户体验, 创业者特质, 公司创业, 机会识别

Abstract: In this paper, Beijing Jingdong Century Trading Co., LTD (JD for short) is taken as the research object and the single-case study method of grounded theory coding is used to explore how user experience and entrepreneur traits act on the identification of entrepreneurial opportunities. It is found that user experience is a predisposing factor of entrepreneurial motivation and identification of entrepreneurial opportunity. Entrepreneurial motivation is an intermediary factor in the relationship between user experience and identification of entrepreneurial opportunity. Entrepreneur traits is a regulatory factor of user experience and identification of entrepreneurial opportunity. The internal and external environment is a regulatory factor in the relationship between user experience, entrepreneur traits and identification of entrepreneurial opportunity. The research results enrich the theoretical connotation of identification of entrepreneurial opportunity and expand the theoretical boundary of user experience and entrepreneur traits. The research conclusions provide theoretical basis for the incumbent enterprises to identify entrepreneurial opportunities and practical enlightenment for enterprises to achieve sustainable development under the background of experience economy.

Key words: user experience, entrepreneurial traits, corporate entrepreneurship, opportunity identification

张洪金, 胡珑瑛, 谷彦章. 用户体验、创业者特质与公司创业机会识别——基于京东公司的探索性案例研究[J]. 管理评论, 2021, 33(7): 337-352.

Zhang Hongjin, Hu Longying, Gu Yanzhang. User Experience, Entrepreneurship Traits and Corporate Opportunity Identification——-An Exploratory Case Study Based on JD[J]. Management Review, 2021, 33(7): 337-352.

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