新创企业市场双元驱动创业绩效的机制研究：商业模式创新的中介效应

管理评论 ›› 2021, Vol. 33 ›› Issue (3): 118-128.

新创企业市场双元驱动创业绩效的机制研究：商业模式创新的中介效应

李巍¹, Wang Qing², 杨雪程³

1. 重庆理工大学管理学院, 重庆 400054;
2. 英国华威大学商学院, 考文垂 CV47AL;
3. 电子科技大学经济与管理学院, 成都 611731

收稿日期:2018-01-15 出版日期:2021-03-28 发布日期:2021-04-06
通讯作者: 杨雪程(通讯作者),电子科技大学经济与管理学院博士研究生
作者简介:李巍,重庆理工大学管理学院教授,硕士生导师,博士;Wang Qing,英国华威大学商学院教授,博士生导师,博士。
基金资助:
国家自然科学基金面上项目（71872024）；教育部人文社会科学研究青年项目（17YJC630066）；重庆市教委科学技术研究青年项目（KJQN201901119）。

The Mechanism of Market Ambidexterity Driving Entrepreneurial Performance in New Ventures: The Mediating Effects of Business Model Innovation

Li Wei¹, Wang Qing², Yang Xuecheng³

1. Management School, Chongqing University of Technology, Chongqing 400054;
2. Business School of the University of Warrick, Coventry of United Kingdom CV47AL;
3. School of Management and Economics, University of Electronic Science and Technology of China, Chengdu 611731

Received:2018-01-15 Online:2021-03-28 Published:2021-04-06

摘要/Abstract

摘要： 市场探索与开发是新创企业有效响应现实与潜在市场的组织行为，但二者联结机理及其对创业绩效的影响研究还有待深化。借鉴双元理论，在引入效率型与新颖型商业模式创新的基础上，探索新创企业市场双元驱动创业绩效的作用机制。通过对183家新创企业数据进行实证分析发现，市场探索与开发的双元平衡驱动效率型商业模式创新，而二者的双元互动对新颖型商业模式创新有积极影响。效率型商业模式创新对顾客绩效和成长绩效有显著正向作用，而新颖型商业模式创新对投资绩效和成长绩效有积极影响。研究结论为新创企业联结市场探索与开发活动，推动商业模式创新以提升创业绩效提供了管理启示。

关键词: 市场双元, 创业绩效, 商业模式创新, 双元理论, 新创企业

Abstract: The market exploration and exploitation are the key actions of New Ventures (NVs) in responding to potential and existing market demands, but the research on the coordination of them and their impacts on entrepreneurial performance needs to be deepened. This paper, drawing upon the ambidexterity theory and introducing novelty- and efficiency-centered business model innovation (BMI), explores the mechanism of market exploration and exploitation driving entrepreneurial performance in NVs. The research conclusions show, using empirical data collected from 183 NVs in China, the balance of market exploration and exploitation has positive effects on efficiency-centered BMI, while the interplay of market exploration and exploitation exerts positive influence on novelty-centered BMI. Meanwhile, efficiency-centered BMI has a positive impact on the new venture growth performance and customer performance, while novelty-centered BMI positively affects the new venture growth performance and investment performance. These conclusions provide several managerial implications for the coordination of market exploration and exploitation, thus promoting BMI to optimize entrepreneurial performance in NVs.

Key words: market ambidexterity, entrepreneurial performance, business model innovation, ambidexterity theory, new ventures

李巍, Wang Qing, 杨雪程. 新创企业市场双元驱动创业绩效的机制研究：商业模式创新的中介效应[J]. 管理评论, 2021, 33(3): 118-128.

Li Wei, Wang Qing, Yang Xuecheng. The Mechanism of Market Ambidexterity Driving Entrepreneurial Performance in New Ventures: The Mediating Effects of Business Model Innovation[J]. Management Review, 2021, 33(3): 118-128.

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