社交网络用户人格特质对社会资本积累的影响——基于微信的研究

摘要/Abstract

摘要： 本研究旨在探讨微信中个人用户的大五人格特质与其社会资本之间的关系，并考察微信使用强度在大五人格特质和社会资本之间的中介作用。采用SPSS统计软件对收集到的问卷结果进行分析，结果表明：（1）外向性、经验开放性、宜人性人格特质对桥接型社会资本有显著正向影响，经验开放性与宜人性人格特质对结合型社会资本有显著正向影响；（2）微信使用强度在外向性、宜人性人格特质与桥接型社会资本之间，以及宜人性人格特质与结合型社会资本之间均起到中介作用，其中，外向性、宜人性人格特质正向影响微信使用强度，微信使用强度对桥接型和结合型社会资本均有显著正向影响；（3）没有发现尽责性、神经质两类人格特质与微信使用强度以及社会资本之间的显著关系。本研究对于用户在把握自身人格特质的基础上通过移动社交网络构建社会资本具有重要的理论意义和现实价值。

关键词: 社会资本, 大五人格, 社交网络, 微信使用强度

Abstract: The purpose of this study is to explore the relationship between the five personality traits of individual users in WeChat and their social capital, and to examine the mediating role of WeChat use intensity between the five personality traits and social capital. Using the results of questionnaires, the collected questionnaire data are analyzed using SPSS statistical software. The results show that (1) extroversion, openness to experience, agreeableness have a significant positive impact on bridging social capital. Openness to experience and agreeableness have a significant positive impact on bonding social capital. (2)WeChat use intensity plays a mediating role between extroversion and bridging social capital, agreeableness and bridging social capital, agreeableness and bonding social capital. Extroversion and agreeableness positively affect the WeChat use intensity. WeChat use intensity has a significant positive impact on bridging social capital and bonding social capital. (3)There is no significant relationship between conscientiousness, neuroticism and WeChat use intensity, social capital. This study has important theoretical and practical value for users to build social capital through mobile social networks on the basis of understanding their personality traits.

Key words: social capital, big five personality, social network, WeChat use strength

韩金, 张生太, 白少一. 社交网络用户人格特质对社会资本积累的影响——基于微信的研究[J]. 管理评论, 2021, 33(2): 239-248.

Han Jin, Zhang Shengtai, Bai Shaoyi. The Influence of Social Network Users' Personality Traits on Social Capital Accumulation——WeChat Based Research[J]. Management Review, 2021, 33(2): 239-248.

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