供应商网络洞察的构念及实证研究

摘要/Abstract

摘要： 供应商网络日益成为企业发展所需价值资源的重要来源，但网络中许多价值资源并非以透明和集中的形式存在，且其价值评估也会因企业认知差异而不同。因此，强调企业主观能动性和认知异质性的网络洞察就显得尤为重要。为了明晰供应商网络洞察概念、内容构成与测度，在相关文献梳理与理论分析基础上，归纳并提取企业供应商网络洞察的主要构成要素并开发量表，利用SPSS和AMOS软件对332份有效样本数据进行因素分析与实证检验，并从网络水平和资源视角对结果做进一步讨论。结果表明开发的供应商网络洞察量表信度和效度良好，其内容构成包括3个层面5个相互关联的维度：网络环境水平的环境洞察，主要影响战略所需资源类型的确定；网络视野水平的结构洞察（包括网络规模和网络定位），主要影响网络价值资源的挖掘；网络情境水平的关系洞察（包括焦点感知和交互感知），主要影响网络价值资源的获取。研究不仅丰富了供应商管理实践在网络认知领域的理论研究，而且为企业系统理解和管理供应商网络提供一定的实践参考。

关键词: 网络洞察, 网络图景, 网络位置, 网络资源, 供应商网络

Abstract: Supplier network becomes an increasingly important source of value resources needed for the development of a manufacturing firm. However, many value resources in the supplier network do not exist in a transparent and concentrated form and their valuation will also vary from firm cognition differences. Therefore, the emphasis on firm's subjective initiative and cognitive heterogeneity makes supplier network insight especially important. In order to clarify the concept, content composition and measure of supplier network insight, this study, based on the relevant literature review and theoretical analysis, summarizes and extracts the main components of supplier network insight and develops its scale. This study also carries out factor analysis and empirical test on 332 valid sample data using SPSS and AMOS statistical analysis software, and further discusses the results from the perspective of network level and value resources. The results show that the developed scale of supplier network insight has good reliability and validity. Supplier network insight consists of five interrelated dimensions which are classified into three aspects. First, environment insight at network environment level mainly influences the determination of the type of resources required by the development strategy. Second, structure insight at network horizon level, including "network scale" and "network positioning", mainly affects the excavation process of network value resources. Third, relation insight at network context level, including "focus perception" and "interaction perception", mainly affects the acquisition process of network value resources. This study not only enriches the theoretical research of supplier management practice in the field of network cognition, but also provides some practical reference for firms to systematically understand and manage their supplier network.

Key words: network insight, network picture, network position, network resources, supplier network

李随成, 栗玉忠, 李娜. 供应商网络洞察的构念及实证研究[J]. 管理评论, 2021, 33(1): 278-290.

Li Suicheng, Li Yuzhong, Li Na. Empirical Study on the Constructs of Supplier Network Insight[J]. Management Review, 2021, 33(1): 278-290.

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