众创空间价值共创的实现机制：平台视角的案例研究

摘要/Abstract

摘要： 众创空间发展正在由"量"向"质"转变，如何正确引导众创空间进行差异化发展成为首要问题。现有研究忽略了众创空间发展模式的多样性，未能揭示多主体参与众创空间价值共创的实现机制。本研究以平台的交易和创新二重属性为特征维度，深化对众创空间的分类认识，在此基础上剖析多主体参与众创空间价值共创的机制。具体地，本文以三家众创空间作为案例研究对象，研究发现：（1）基于平台的交易属性和创新属性两个维度对众创空间进行类型划分，本文识别出三种平台视角下的众创空间类型：服务型众创空间、合作型众创空间和混合型众创空间；（2）运营主体、入驻企业和用户是众创空间价值共创的参与主体，参与主体的不同使得众创空间呈现出二元单向服务、二元双向创新和多元生态共享等关系特征；（3）资源整合与互动合作是众创空间实现价值共创的重要方式，平台视角下三种不同类型的众创空间价值共创的实现路径分别为单向被动式价值共创、双向互动式价值共创和共享协同式价值共创。本文拓展了平台视角下的众创空间研究，识别出平台视角下众创空间价值共创的实现机制，对众创空间的分类发展具有重要实践启示意义。

关键词: 众创空间, 价值共创, 平台组织, 案例研究

Abstract: Crowd Innovation Space (CIS) is transforming from "quantity" to "quality". How to correctly guide CIS for differentiated development has become the primary issue. However, existing researches ignore the diversity of the development model of CIS and fail to reveal the realization mechanism of value co-creation on the platform of CIS with multi-agent participation. This study presents the value co-creation mechanism of CIS with multi-agent participation based on the analysis framework of the platform' transaction and innovation dual attributes, which deepens the understanding of the classification of CIS. In this paper, three CISs with different platform attributes are adopted as case study objects. The detailed research findings include:(1) Based on two dimensions of the platform:transaction attributes and innovation attributes, CISs are classified into three types:service-oriented CIS, innovative CIS and hybrid CIS; (2) Operating entities, corporate tenants and customers are recognized as the main different participants in the value co-creation of CIS. Accordingly, three different relationship characteristics of CIS are presented, i.e. dual-unidirectional service, dual-bidirectional innovation and multiple ecological sharing. (3) Resource-integrating and interactive cooperation are key methods to achieve value co-creation for CIS. From the perspective of platform, value-creation paths of the three different types of CIS include one-way passive value co-creation, two-way interactive co-creation and shared collaborative value co-creation. This paper expands the research in the existing literature of CIS by clarifying the different value co-creation implementation mechanisms of CIS from the perspective of platform, providing a sound basis for the classification development of CIS.

Key words: crowd innovation space, value co-creation, platform organization, case study

胡海波, 卢海涛, 王节祥, 黄涛. 众创空间价值共创的实现机制：平台视角的案例研究[J]. 管理评论, 2020, 32(9): 323-336.

Hu Haibo, Lu Haitao, Wang Jiexiang, Huang Tao. Realization Mechanism of Crowd Innovation Spaces' Value Co-creation: Case Studies Based on the Perspective of Platform[J]. Management Review, 2020, 32(9): 323-336.

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