IOS还是SM？网络交互策略对企业间协作的影响

摘要/Abstract

摘要： 基于信息系统和营销渠道中企业间协作的相关研究，本文以任务和技术匹配（TTF）模型为基本逻辑，通过对539份问卷数据的统计分析，探讨了企业采用两种不同的网络交互策略对企业间协作以及合作绩效的影响。结果显示：第一，虽然采用网络交互策略与合作伙伴沟通和互动有助于企业间协作，但是两种不同的交互策略对企业间协作的作用方式是不同的——IOS（inter-organizational system）赋能的交互策略更有助于促进企业间共同制定计划，而SM（social media）赋能的交互策略则更有助于促进企业间共同解决问题；第二，IOS和SM赋能的两种网络交互策略通过企业间协作的两种机制（共同制定计划和共同解决问题）能够提高企业间的合作绩效。最后，讨论了研究结果的理论和实践意义以及不足和未来的研究方向。

关键词: 网络交互策略, 跨组织信息系统, 社会化媒体, 企业间协作, TTF模型

Abstract: Based on the literature of information systems and inter-firm coordination in marketing channels and by applying the essential logic of task-technology fit (TTF) model, this paper investigates the impact of Internet interactive strategies on inter-firm coordination and cooperative performance. Analyzing the data collected from 539 manufacturers, it finds although both IOS (Inter-Organizational System) enabled interactive strategies and SM (Social Media) enabled interactive strategies promote inter-firm coordination by facilitating firms to communicate and interact with their partners, they function differently-while IOS enabled interactive strategy is more effective in promoting inter-firm joint planning, SM enabled interactive strategy works better in promoting inter-firm joint problem solving. In addition, these two strategies positively influence cooperative performance through collaboration activities, namely joint planning and joint problem solving. This paper finally discusses the findings in terms of theoretical contributions, practical implications, limitations, and future research directions.

Key words: Internet interactive technologies, inter-organizational system, social media, inter-firm coordination, TTF model

庄贵军, 董滨. IOS还是SM？网络交互策略对企业间协作的影响[J]. 管理评论, 2020, 32(9): 153-167.

Zhuang Guijun, Dong Bin. IOS or SM Enabled? Impact of Internet Interactive Strategies on Inter-firm Coordination[J]. Management Review, 2020, 32(9): 153-167.

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