持续抑或终止？——创新社区用户介入程度对持续知识分享的影响效应

管理评论 ›› 2020, Vol. 32 ›› Issue (8): 106-115.

持续抑或终止？——创新社区用户介入程度对持续知识分享的影响效应

张德鹏¹, 刘思², 温韵柔¹, 张凤华¹

1. 广东工业大学管理学院, 广州 510520;
2. 广东工业大学高等教育研究所, 广州 510006

收稿日期:2019-08-26 出版日期:2020-08-28 发布日期:2020-09-05
通讯作者: 刘思(通讯作者),广东工业大学高等教育研究所助理研究员,博士。
作者简介:张德鹏,广东工业大学管理学院教授,博士生导师,博士;温韵柔,广东工业大学管理学院博士研究生;张凤华,广东工业大学管理学院博士后,博士。
基金资助:
国家自然科学基金面上项目（71672044；71972055）。

Deep Involvement Leads to the Termination of Sharing?——Study on the Curvilinear Relations between User Involvement and Continuous Knowledge Sharing in Innovation Community

Zhang Depeng¹, Liu Si², Wen Yunrou¹, Zhang Fenghua¹

1. School of Management, Guangdong University of Technology, Guangzhou 510520;
2. Institute of Higher Education, Guangdong University of Technology, Guangzhou 510006

Received:2019-08-26 Online:2020-08-28 Published:2020-09-05

摘要/Abstract

摘要： 本研究关注用户创新“双刃剑”问题，探讨如何引导用户适度介入创新过程。基于期望确认理论，探究期望确认中介作用下用户介入程度对持续知识分享的影响机制，结合自我决定理论，探究用户自我提升动机对上述机制的调节作用。研究结合探索性研究与实证调研验证研究模型，结果表明：用户介入程度与持续知识分享呈倒U型关系，期望确认起中介作用；自我提升动机对用户介入程度与期望确认间倒U型关系的调节作用成立，高自我提升动机用户，用户介入程度对期望确认的递增效应越明显，且递减效应越迟缓。本研究为合理解释用户创新“双刃剑”问题提供理论依据，为保障用户创新价值持续产出提供方法指导。

关键词: 用户介入程度, 持续知识分享, 期望确认, 自我决定, 创新社区

Abstract: Academic views on guiding users to participate in the innovation process have not yet been unified. Knowing how to set up innovative community management mechanism will be the key to ensure the sustainable output of users' innovative value. Based on the theory of expectation confirmation and the theory of self-determination, this study discusses degree of user intervention in the innovative community and confirms the mechanism of continuous knowledge sharing through expectation confirmation on and the regulating effect of self-improvement. The results show that the user intervention degree has an inverse U-shaped relationship with continuous knowledge sharing, expectation confirmation plays an intermediary role and the self-promotion motivation adjusts the relationship between user intervention degree and expectation confirmation. The stronger the self-promotion motivation, the more obvious and decreasing effect of user intervention degree on expectation recognition.

Key words: user involvement, continuous knowledge sharing, expectation confirmation, self-determination, innovation community

张德鹏, 刘思, 温韵柔, 张凤华. 持续抑或终止？——创新社区用户介入程度对持续知识分享的影响效应[J]. 管理评论, 2020, 32(8): 106-115.

Zhang Depeng, Liu Si, Wen Yunrou, Zhang Fenghua. Deep Involvement Leads to the Termination of Sharing?——Study on the Curvilinear Relations between User Involvement and Continuous Knowledge Sharing in Innovation Community[J]. Management Review, 2020, 32(8): 106-115.

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