管理评论

管理评论 ›› 2020, Vol. 32 ›› Issue (8): 91-105.

• 技术与创新管理 • 上一篇    下一篇

裂变新创企业邻近选址类型划分及其与外部环境的匹配关系——基于扎根理论方法的探索

李志刚1, 黄灿1, 徐文明2,3, 吴凡4   

  1. 1. 中国海洋大学管理学院, 青岛 266100;
    2. 曲阜师范大学政治与公共管理学院, 日照 276826;
    3. 中国海洋大学海洋发展研究院, 青岛 266100;
    4. 青岛酒店管理职业技术学院酒店管理学院, 青岛 266100
  • 收稿日期:2019-09-17 出版日期:2020-08-28 发布日期:2020-09-05
  • 通讯作者: 徐文明(通讯作者),曲阜师范大学政治与公共管理学院兼职教授,中国海洋大学海洋发展研究院研究员,硕士生导师,博士。
  • 作者简介:李志刚,中国海洋大学管理学院教授,博士生导师,博士;黄灿,中国海洋大学管理学院硕士研究生;吴凡,青岛酒店管理职业技术学院酒店管理学院助教,硕士。
  • 基金资助:
    国家自然科学基金面上项目（71572186；71672167；71972159）；2019年山东省高校优秀青年创新团队“青创科技计划”（2019RWG003）。

Classification of Adjacent Site Selection of Spin-off Start-ups and Their Matching Relationship with External Environment: Exploration Based on Grounded Theory

Li Zhigang1, Huang Can1, Xu Wenming2,3, Wu Fan4   

  1. 1. Management College, Ocean University of China, Qingdao 266100;
    2. School of Politics and Public Administration, Qufu Normal University, Rizhao 276826;
    3. Institute of Ocean Development, Ocean University of China, Qingdao 266100;
    4. Hospitality Management Department, Qingdao Vocational and Technical College of Hotel Management, Qingdao 266100
  • Received:2019-09-17 Online:2020-08-28 Published:2020-09-05

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摘要： 创业选址对新创企业发展具有重要作用，实践中已经涌现出许多裂变新创企业邻近母体企业创建新企业的现象，然而还未有专门的理论加以解释和剖析。在回顾新创企业与裂变新创企业、创业选址与裂变创业选址等相关文献后，运用扎根理论研究方法，基于理论抽样原则，对选取的6家裂变新创企业进行了系统深入的考察，研究发现，根据情境与主导要素不同，裂变新创企业邻近选址可归结为4种类型，即业务互补型、品牌共生型、家庭紧密型和社会维系型，不同选址类型与外部环境存在不同的匹配关系。研究结论拓展并深化了裂变创业领域的研究视角，对新创企业选址决策也具有重要的启示价值。

关键词: 裂变创业, 新创企业, 选址类型, 扎根理论

Abstract: The location of new ventures plays an important role in the development of start-ups. In practice, it is quite common that start-ups are adjacent to their parent enterprises, but no theory to has specifically explained and analyzed the adjacency. After reviewing relevant literature on spin-off start-ups, new ventures and start-ups site selection, this paper makes a systematic and in-depth investigation of 6 spin-off start-ups selected on the principle of theoretical sampling, and constructs a theoretical framework of adjacent site selection for spin-off start-ups. The research finds that according to the different situation and dominant factors, the proximity location of spin-off start-ups can be summarized into four typical modes, namely, business complementarity, brand symbiosis, family tightness and social maintenance type, and different types of site selection have different matching relationships with external environment. The research conclusion expands and deepens the research perspective in the field of spin-off entrepreneurship and has important enlightenment value to the site selection decision of start-ups.

Key words: spin-off entrepreneurship, start-ups, location type, grounded theory