“领头羊”效应？家族企业行业地位与绿色战略的关系研究

摘要/Abstract

摘要：

绿色发展理念是社会经济发展到一定程度的必然诉求，也是我国政府目前关注的战略重点，而家族企业作为中国经济的重要组成部分其绿色战略的制定与实施是影响全国绿色改革成效的关键因素。本文基于利益相关者理论，探讨了家族企业所处的行业地位与其绿色战略之间的关系，并基于社会情感财富理论与社会关系网络理论检验了家族企业第二代的继承意愿与企业关系网络在行业地位与绿色战略关系之间的调节作用。本文的研究结果表明，首先，处于行业领先地位的家族企业在制定绿色战略的决策过程中具有"领头羊"效应，为了满足利益相关者如政府、消费者、媒体等对其绿色生产的高期待，处于行业领先地位的企业更加愿意采取绿色战略。其次，第二代的高度继承意愿会增强家族行业领先地位对绿色战略选择的正向影响，即有潜在继承者的家族企业具有长期导向会更倾向于保持行业领先地位而选择绿色战略以积累长期声誉资产。另外，处于弱企业关系网络地位的家族企业更能发挥其在绿色创新中的行业领先优势，其中的重要逻辑便是弱企业关系网络增加企业关系网络中绿色创新合作的灵活性以及有效信息交换。

关键词: 行业领先地位, 绿色战略, 第二代继承意愿, 企业关系网络, 家族企业

Abstract:

After years of heavy industrialization, China's environmental challenges are nearing a tipping point and the Chinese government is committed to developing green strategies. Family firms as an important driver of Chinese private economy play an important role in affecting the whole country's green innovation effectiveness. On the basis of stakeholder theory, social emotional wealth and social network theories, this paper examines the relationship between family firm's leading industrial position and green strategies and also explores the moderating effects of both second generation's succession willingness and business ties. The results show that a leading family firm in an industry is more likely to adopt green strategies because of the bellwether effects. Moreover, second generation's succession willingness strengths the positive effects of firm's leading industrial position on green strategies because second generations are more willing to preserve long-term assets such as reputation. Furthermore, family firms with weak business ties are more likely to take the advantages of leading position in an industry to achieve green innovation. The main logic is that weak business ties creates a flexible environment for family firm's green innovation cooperation with other businesses and facilitates environmental knowledge transfer.

Key words: leading position in an industry, green strategies, second generation's succession willingness, business ties, family firms

吕斐斐, 朱丽娜, 高皓, 贺小刚. “领头羊”效应？家族企业行业地位与绿色战略的关系研究[J]. , 2020, 32(3): 252-264.

Lv Feifiei, Zhu Lina, Gao Hao, He Xiaogang. Bellwether Effects? A Family Firm's Leading Position in an Industry and Green Strategies[J]. , 2020, 32(3): 252-264.

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