创意到创新转化的价值网分析——基于四川省文化创意和设计服务类企业的案例研究

摘要/Abstract

摘要：

创意企业管理者参考的传统价值链已经不能合理解释企业在实现创意到创新转化这个价值创造过程中的各种行为活动，由此导致企业无法把握明确的管理方向和提高自身的竞争优势。为了解决这一问题，有必要重新探析实现创意产品的成功开发（创意）与市场化（创新）过程中的价值环节及构成方式。本文对6家文化创意和设计服务类企业进行了探索性案例研究，以与创意和创新相关的企业行为活动为基础，建构了"创意到创新转化过程中的价值网模型"。本文开发的价值网络包括三个核心结构单元：（1）消费者单元，消费者到价值共创者的转变。（2）企业单元，由超越单个企业的、多个相关企业形成的价值网络，向消费者提供价值。（3）数字化与互联网形成的虚拟价值网单元，虚拟价值网对物理价值网进行充分地补充与改善，实现最大化从虚拟和现实的角度创造价值。

关键词: 创意企业, 创意, 创新, 价值网, 案例研究

Abstract:

The traditional value chain used by the managers of creative enterprises as reference is unable to explain all kinds of behavior activities in the process of realizing the transformation from creativity to innovation. As a result, the enterprise cannot grasp the clear direction of management and improve its own competitive advantage. In order to solve this problem, it is necessary to re-analyze the value link and its composition in the process of realizing the successful development (creativity) and marketization (innovation) of creative products. In this paper, we conduct an exploratory case study of six enterprises of cultural and creative and design service. Based on the behavioral activities of enterprises with the two types of creativity and innovation, this paper constructs a "value net model in the process of transformation from creativity to innovation". The basic principle of the value network developed in this paper includes three core structure units as follows:(1) The unit of consumers, the change from consumer to value creator. (2) The unit of enterprises, value creation networks formed by related enterprises in the value chains that transcend individual ones, providing value to the final consumers. (3) The virtual value net unit formed by digitization and Internet, due to the supplement and improvement to the physical value net made by virtual value net, which maximizes the value creation from the perspectives of virtuality and reality.

Key words: creative enterprises, creativity, innovation, value web, case study

刘凌艳, 杨永忠. 创意到创新转化的价值网分析——基于四川省文化创意和设计服务类企业的案例研究[J]. , 2020, 32(2): 327-336.

Liu Lingyan, Yang Yongzhong. Analysis of Value Web Conversion from Creativity to Innovation: A Case Study of Cultural Creativity and Design Service Enterprises in Sichuan Province[J]. , 2020, 32(2): 327-336.

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