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›› 2019, Vol. 31 ›› Issue (4): 228-239.

• 物流与供应链管理 • 上一篇    下一篇

考虑零售商服务水平和公平关切的闭环供应链决策研究

李新然,王琪   

  1. 大连理工大学经济管理学院, 大连 116024
  • 收稿日期:2018-02-04 出版日期:2019-04-28 发布日期:2019-04-26
  • 作者简介:李新然,大连理工大学经济管理学院副教授,硕士;王琪,大连理工大学经济管理学院硕士研究生。
  • 基金资助:

    国家社会科学基金项目资助课题（14BGL063）；中央高校基本科研业务资助（DUT17RW221）。

An Optimal Decision Research on Closed-loop Supply Chain Considering Retailer's Service and Fairness Concern

Li Xinran, Wang Qi   

  1. School of Economics and Management, Dalian University of Technology, Dalian 116024
  • Received:2018-02-04 Online:2019-04-28 Published:2019-04-26

PDF (PC)

482

摘要：

本文针对由单个制造商和单个零售商组成的闭环供应链系统，基于政府"以旧换再"补贴政策，构建了零售商公平中性下是否考虑服务水平提升、零售商公平关切下是否考虑服务水平提升的四个决策模型，探讨了零售商服务水平和公平关切行为对闭环供应链决策问题的影响。研究表明：（1）零售商在再造品销售过程中提升服务水平不仅可以有效提高再造品的市场占比还能增加产品的总销售量。（2）随着零售商对再造品服务水平的提升，制造商利润一直呈现增长的趋势，而零售商利润和整个闭环供应链系统的总利润均呈现先增后减的趋势。（3）零售商对闭环供应链各主体利润分配的公平关切行为虽然不会影响再造品和新产品的销售价格、销售量，但是会使得新产品和再造品的批发价格降低。（4）零售商的公平关切行为不会影响闭环供应链的总利润，但影响了制造商与零售商在闭环供应链中的利润分配。

关键词: 服务水平, 公平关切, 闭环供应链, 以旧换再

Abstract:

This paper, aiming at a closed-loop supply chain (CLSC) consisting of one single manufacturer and one single retailer and based on the government replacement-subsidy policy, constructs CLSC models with and without the service improving and the fairness concern. Then the impact of retailer's fairness concern and service quality on the optimal decision and profits of the four CLSC models are discussed. The research shows that:(1) The service improving of the remanufactured goods will improve the market share of the remanufactured product, but also increase the total sales volume of the products; (2) As the service quality grows, the profit of manufacturers will also rise, and the retailers' profits and total profits of the whole closed-loop supply chain system will increaseHYPERLINK"javascript:;" atHYPERLINK"javascript:;" firstHYPERLINK"javascript:;" andHYPERLINK"javascript:;" thenHYPERLINK"javascript:;" decreaseHYPERLINK"javascript:;"; (3) The fairness concern of the retailers won't influence the customers' market, but will lower the wholesale prices of new and remanufactured products; (4) The retailer's fairness concern behavior will not affect the total profit of the closed-loop supply chain, but will affect the profit distribution in the closed-loop supply chain.

Key words: service quality, fairness concern, closed-loop supply chain, replacement-subsidy