创新网络的小世界效应如何影响突围性技术扩散——基于转换成本的调节作用

›› 2018, Vol. 30 ›› Issue (3): 72-81,127.

创新网络的小世界效应如何影响突围性技术扩散——基于转换成本的调节作用

孙冰¹, 田胜男¹, 姚洪涛²

1. 哈尔滨工程大学经济管理学院, 哈尔滨 150001;
2. 中国航天标准化与产品保证研究院, 北京 100071

收稿日期:2016-01-15 出版日期:2018-03-28 发布日期:2018-03-26
作者简介:孙冰,哈尔滨工程大学经济管理学院教授,博士;田胜男,哈尔滨工程大学经济管理学院博士研究生;姚洪涛,中国航天标准化与产品保证研究院工程师,博士
基金资助:
国家自然科学基金项目（71372020；77174035）；高等学校博士学科点专项科研基金资助课题（20132304110025）。

The Relationship between the Small-world Effect and Diffusion Efficiency in an Innovation Network

Sun Bing¹, Tian Shengnan¹, Yao Hongtao²

1. Department of Economics and Management, Harbin Engineering University, Harbin 150001;
2. China Academy of Aerospace Standardization and Product Assurance, Beijing 100071

Received:2016-01-15 Online:2018-03-28 Published:2018-03-26

摘要/Abstract

摘要：

新技术如何在众多共存的同质性技术中突出重围、被广泛采用，不仅取决于作为其扩散载体的创新网络的小世界效应，还取决于其自身的技术创新特性和网络主体的感知。基于创新网络的小世界效应与新技术的扩散效率之间关系的论述，引入技术重叠度的构念以描述新技术的技术创新特性，提出转换成本的操作性定义以衡量潜在用户对新技术的感知与转换，进一步塑造创新网络的小世界效应对突围性技术扩散的作用模型并探讨各构念间相互关系。通过对吉林省新能源汽车创新网络进行实证研究，检验上述作用关系，结果表明，小世界效应与创新网络中新技术的扩散效率在技术重叠度的参与下呈显著正相关关系；技术重叠度对小世界效应与扩散效率之间关系起到部分中介作用；转换成本对小世界效应与扩散效率之间、技术重叠度与扩散效率之间的关系均具有倒U型调节作用。

关键词: 创新网络, 技术扩散, 小世界效应, 技术重叠度, 转换成本

Abstract:

Breaking through the narrow competition and achieving a successful diffusion depends not only on the small-world effect of the innovation network that the novel technologies embedded, but also on the technical characteristics as well as what the potential adopters could perceive. After a full discussion about the relationship between small-world effect and diffusion efficiency, we develop a construct of overlap knowledge to describing innovation characteristic, and then propose an operational definition to assess the perception and transformation of new technologies. We furthermore shape an interaction model and explore the relationship between the above-mentioned constructs. Our model is empirically validated using a survey of the new energy automotive industry innovation ecosystem of Jilin Province. We hope that our study will attract researchers for further exploration and the model will serve as a starting point for furthering our understanding of technology diffusion.

Key words: small-world effect, technology diffusion, innovation network, overlap knowledge, switching costs

孙冰, 田胜男, 姚洪涛. 创新网络的小世界效应如何影响突围性技术扩散——基于转换成本的调节作用[J]. , 2018, 30(3): 72-81,127.

Sun Bing, Tian Shengnan, Yao Hongtao. The Relationship between the Small-world Effect and Diffusion Efficiency in an Innovation Network[J]. , 2018, 30(3): 72-81,127.

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