环境不确定性、联盟绿色变革与联盟绩效

摘要/Abstract

摘要：

环境保护和可持续发展的双重压力要求企业对其联盟活动进行变革，通过采取有利于生态环境保护、资源节约、顾客友好与员工安全等一系列绿色行为来确保联盟的健康发展。本文结合社会责任视角与交易成本理论，首先引入联盟绿色变革概念，探讨环境（技术和市场）不确定性对联盟绿色变革的影响，然后分析企业家导向对上述关系的调节作用，并对联盟绿色变革能否促进企业的联盟绩效进行探讨。来自205家联盟企业的分析结果表明，技术不确定性和市场不确定性均会促使企业对其联盟活动进行绿色变革；企业家导向有助于联盟企业应对两类环境不确定性的不利影响，从而进行更广泛的联盟绿色变革；但联盟绿色变革并不总能促进联盟绩效，过度的绿色变革会对企业的联盟绩效产生负面影响。

关键词: 技术不确定性, 市场不确定性, 企业家导向, 联盟绿色变革, 联盟绩效

Abstract:

Due to the environmental pressure and sustainable development requirements, firms may have to take steps to protect the ecological environment, save resources, produce safe products and ensure the safety of employees in the collaborative process. Drawing on social responsibility perspective and transaction cost theory, we explore how environmental uncertainty (technological uncertainty and market uncertainty) leads to high alliance green revolution and how entrepreneurial orientation moderates these relationships. In addition, we also examine the performance consequence of alliance green revolution. Our analyses of 205 dyad partner firms support our theoretical framework. Specifically, both technological uncertainty and market uncertainty have positive effects on alliance green evolution, and higher entrepreneurial orientation enhances the positive effect of uncertainty on alliance green revolution. Besides, alliance green evolution has an inverse-U relationship with alliance performance.

Key words: technological uncertainty, market uncertainty, entrepreneurial orientation, alliance green revolution, alliance performance

江旭, 马永远. 环境不确定性、联盟绿色变革与联盟绩效[J]. , 2018, 30(3): 60-71.

Jiang Xu, Ma Yongyuan. Environmental Uncertainty, Alliance Green Revolution and Alliance Performance[J]. , 2018, 30(3): 60-71.

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