核心企业与商业生态系统的案例研究:互利共生与捕食共生战略

摘要/Abstract

摘要：

全球经济一体化环境突显了核心企业对商业生态系统的深刻影响。本研究以宇通和北汽为案例研究对象，深入探讨了核心企业与商业生态系统互利共生与捕食共生战略理论。西方学者广泛认同Iansiti和Levien提出的企业在商业生态系统扮演四类角色，但它们还是太复杂。本研究既吸收西方商业生态系统理论的精华，回到生态学隐喻的视角，又融合中国优秀传统文化，以此构建"两仪"悖论相关理论。本研究提出了"互利共生"、"捕食共生"的概念，揭示了两类共生战略的模型、作用机理、融合通道和本质特征。互利共生与捕食共生的"两仪"悖论揭示了事物的本质特征。本研究还探讨了Iansiti和Levien提出的四种角色的动态演化路径。长期以来，传统战略侧重强调捕食其他企业/组织创造的价值。本研究也强调了互利共生，它促使核心企业及其商业生态系统资源的合理配置和高效协作。本研究识别的两类共生战略有利中国等新兴市场国家的政府和企业构筑健康的商业生态系统。

关键词: 商业生态系统, 互利共生战略, 捕食共生战略, 案例研究, 汽车企业

Abstract:

The global economic integration environment highlights the profound impact of core enterprises on the business ecosystem.This study takes Yutong and Beijing as the research objects to reveal symbiosis strategy theory between core enterprise and business eco-system.Western scholars have widely accepted the four types of enterprises roles in the business ecosystem proposed by Iansiti&Levien.However, they are still too complicated.The research not only absorbs the essence of western theory of business ecosystem from the eco-logical metaphor perspective, but also integrates the Chinese excellent traditional culture to construct the "ambidexterity" paradox theory.The essential characteristics of the concept of "ambidexterity" paradox reveal the essential features of symbiosis strategy.In this study, we propose the concepts of "mutualism symbiosis" and "predation symbiosis", and reveal the two kinds of symbiotic strategy model, mechanism of action, fusion channel and essential characteristics.It opens the "black box" of core enterprise and its ecosystem in dy-namic process.Traditional strategy emphasizes on survival competition, and focuses on the predation strategy.This paper also highlights the mutualism strategy and it is advantageous to facilitate business ecosystem in reasonable configuration and efficient cooperation for re-sources.It has important contributions for Chinese enterprises to participate in the super competitive environment of cooperation and com-petition of globalization.

Key words: business ecosystem, mutualism symbiosis, predation symbiosis, case study, automobile enterprise

丁玲, 吴金希. 核心企业与商业生态系统的案例研究:互利共生与捕食共生战略[J]. , 2017, 29(7): 244-257.

Ding Ling, Wu Jinxi. Case Study of Core Enterprise and Business Ecosystems: Strategies of Mutualism Symbiosis and Predation Symbiosis[J]. , 2017, 29(7): 244-257.

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