可持续交通中的汽车出行减量意愿研究：一个整合的模型

›› 2017, Vol. 29 ›› Issue (6): 234-241.

可持续交通中的汽车出行减量意愿研究：一个整合的模型

刘宇伟

扬州大学商学院, 扬州 225127

收稿日期:2015-03-16 出版日期:2017-06-28 发布日期:2017-06-23
作者简介:刘宇伟,扬州大学商学院副教授,硕士生导师,博士
基金资助:
国家自然科学基金面上项目（71273222）

On the Willingness of Car-travel Reduction in Sustainable Transport:An Integrated Model

Liu Yuwei

School of Business Yangzhou University, Yangzhou 225127

Received:2015-03-16 Online:2017-06-28 Published:2017-06-23

摘要/Abstract

摘要：

由于汽车交通量的持续大幅度增长，我国城市正面临日益严重的环境问题，因此在城市可持续交通中有必要研究汽车出行减量。为明晰汽车出行减量意愿的前置因素，融合行为改变的规范因素和理性因素，基于规范激活模型和计划行为理论，构建一个整合模型，用600个驾驶人调查数据验证模型的信度、效度，检验研究假设。研究结果表明，汽车出行减量个人规范、减量态度和感知行为控制显著地影响减量意愿，而且个人规范在汽车出行后果意识、责任归属和汽车出行减量主观规范与减量意愿的关系中起中介作用。这一结论可为城市交通管理决策者制定相关政策提供参考。

关键词: 城市交通, 汽车出行减量, 意愿调查, 规范激活模型

Abstract:

Car-travel reduction should be included in the study of sustainable urban transport,because many cities in China are facing increasingly serious environmental problems due to a substantially continuous increase of car transport.In order to explore the antecedents of willingness of car-travel reduction,based on Norm Activation Model (NAM) and Theory of Planned Behavior (TPB),an integrated model of the willingness of car-travel reduction is proposed,and research hypotheses are proposed,combining normative and rational factors.Then dataset obtained from a survey of 600 drivers are used to verify the reliability and validity of the model and to test research hypotheses.The result indicates such three variables as personal norm of car-travel reduction,attitudes towards reduction and perceived behavior control of reduction significantly affect the willingness of car-travel reduction,and personal norm is a mediator in the relationship between awareness of consequence,ascription of responsibility of car-travel,subjective norms of car-travel reduction and the willingness of car-travel reduction.This finding provides a theoretical reference for relevant decision-makers of urban transport management.

Key words: urban transport, car-travel reduction, willingness survey, norm activation model

刘宇伟. 可持续交通中的汽车出行减量意愿研究：一个整合的模型[J]. , 2017, 29(6): 234-241.

Liu Yuwei. On the Willingness of Car-travel Reduction in Sustainable Transport:An Integrated Model[J]. , 2017, 29(6): 234-241.

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