榜样会触发个体创业吗?基于农民样本的创业事件研究

摘要/Abstract

摘要： 本文主要研究农民创业事件。基于社会学习理论，本文将农民的自我效能感作为触发创业事件的前因变量，将创业榜样及其绩效作为调节变量，介入自我效能感与创业事件的联系中。本文使用了北京近郊的300个农民样本，实证结果显示农民的自我效能感越高，农民触发创业事件的可能性越大；比起没有创业榜样的农民，拥有创业榜样的农民在同等自我效能感下触发创业事件的可能性更大；比起创业榜样绩效好的农民，创业榜样绩效较差的农民在同等自我效能感下触发创业事件的可能性更大。

关键词: 社会学习理论, 自我效能感, 创业榜样, 创业事件

Abstract: This paper focuses on entrepreneurial event of farmers. Based on social learning theory, we take self-efficacy of farmers as the antecedent variable affecting entrepreneurship event' occurrence, regard entrepreneurial role model and his/her performance as moderation variables, which will interfere in the relationship between farmers' self-efficacy and entrepreneurship event' occurrence. Based on 300 sample farmers in the outskirt of Beijing, the empirical results show that farmers' self-efficacy has a significantly positive impact on entrepreneurial event' occurrence of farmers; Also, entrepreneurial role model has a significantly positive impact on the relationship between self-efficacy and entrepreneurial event' occurrence of farmers; However, the performance of entrepreneurial role model has a significantly negative impact on the relationship between self-efficacy and entrepreneurial event' occurrence of farmers.

Key words: social learning theory, self-efficacy, entrepreneurial role model, entrepreneurial event

李静, 谢靖屿, 林嵩. 榜样会触发个体创业吗?基于农民样本的创业事件研究[J]. , 2017, 29(3): 27-39.

Li Jing, Xie Jingyu, Lin Song. Will Role Model Trigger Individuals to Start New Ventures? Study on Entrepreneurial Event with the Sample of Farmers[J]. , 2017, 29(3): 27-39.

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