开放学习与商业模式创新:竞争环境的调节作用

摘要/Abstract

摘要：

尽管许多企业通过商业模式创新实现了企业绩效的大幅提升，更多的企业却始终无法找到商业模式创新的路径。如何针对转型市场环境特征，选择适合的学习方式来推动商业模式创新成为众多企业关注的焦点问题。本研究在商业生态系统理论、开放学习理论和制度理论的基础上，分析了行业内、外学习与商业模式创新的关系，以及竞争强度与恶性竞争对开放学习与商业模式创新之间关系的调节作用。研究利用183家高新技术企业的数据对提出的假设进行了验证。研究发现，尽管行业外学习会促进商业模式创新，然而，过高的行业内学习却会抑制商业模式创新。恶性竞争削弱了行业内学习与商业模式创新之间的关系而加强了行业外学习与商业模式创新的关系；竞争强度增强了行业内学习与商业模式创新之间的关系而削弱了行业外学习与商业模式创新的关系。

关键词: 商业模式创新, 开放学习, 恶性竞争, 竞争强度

Abstract:

Although some companies have improved performance through business model innovation, many others failed. Companies are now focusing on how to identify suitable learning approach to prompt business model innovation in the transition context. This paper investigates the effects of intra-industry learning and extra-industry learning on business model, and also the moderating effects of competitive intensity and dysfunctional competition based on business ecosystem, open learning, and institution theories. We also empirically test our model with data from 183 Chinese high-technology companies. We find that although intra-industry learning and extra-industry learning both promote business model innovation, over intra-industry learning constrains business model innovation. Furthermore, we find that dysfunctional competition weakens the effect of intra-industry learning but strengthens that of extra-industry learning on business model innovation. We also find that competitive intensity strengthens the effect of intra-industry learning but weakens that of extra-industry learning on business model innovation.

Key words: business model innovation, open learning, dysfunctional competition, competition intensity

魏泽龙, 宋茜, 权一鸣. 开放学习与商业模式创新:竞争环境的调节作用[J]. , 2017, 29(12): 27-38.

Wei Zelong, Song Xi, Quan Yiming. Open Learning and Business Model Innovation: The Moderating Role of Competitive Environment[J]. , 2017, 29(12): 27-38.

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