如何由IT资源获取渠道权力?以信息的搜集和共享为途径

›› 2017, Vol. 29 ›› Issue (1): 134-143.

如何由IT资源获取渠道权力?以信息的搜集和共享为途径

张涛^1,2, 庄贵军³

1. 西安财经学院商学院, 西安 710100;
2. 西安财经学院陕西现代企业管理研究中心, 西安 710100;
3. 西安交通大学管理学院, 西安 710049

收稿日期:2014-08-26 出版日期:2017-01-28 发布日期:2017-03-16
作者简介:张涛,西安财经学院商学院副教授,硕士生导师,博士;庄贵军,西安交通大学管理学院教授,博士生导师,博士。
基金资助:
国家自然科学基金项目（71202102）；国家自然科学基金重点项目（71132005）。

Can IT Resources Enhance Channel Power in the Way of Information Searching and Sharing?

Zhang Tao^1,2, Zhuang Guijun³

1. School of Business, Xi'an University of Finance and Economics, Xi'an 710100;
2. The Modern Enterprise Management Research Center of Shaanxi Province, Xi'an 710100;
3. School of Management, Xi'an Jiaotong University, Xi'an 710049

Received:2014-08-26 Online:2017-01-28 Published:2017-03-16

摘要/Abstract

摘要：

以RBV理论为基础，研究了制造商两种IT资源对其搜集信息和共享信息的影响以及对其渠道权力的影响。经由实地收集的99份数据实证检验发现，第一，制造商的IT设备资源对其搜集信息的效率有正向影响，但对共享信息的效率没有显著影响。第二，制造商的IT人员资源对其搜集信息与共享信息的效率均有正向影响。第三，制造商搜集信息和共享信息的效率对其渠道权力有正向的影响。最后，根据研究结论给出了制造商使用IT来提高其渠道权力的相关建议。

关键词: 营销渠道, IT资源, 搜集信息, 共享信息, 渠道权力

Abstract:

Based on the RBV theory, this paper studies how two types of IT resources of a manufacturer influence its information searching and sharing, and its channel power. Three conclusions are drawn with the data of 99 samples. First, IT infrastructure resource has positive impact on information searching while has no significant impact on information sharing. Second, IT human resource has positive impact on both information searching and information sharing. Third, driven by the increasing efficiency of information searching and sharing, the channel power of the manufacturer will be enhanced. Finally, managerial suggestions on how to use IT to reinforce channel power are given according to these conclusions.

Key words: marketing channel, IT resources, information searching, information sharing, channel power

张涛, 庄贵军. 如何由IT资源获取渠道权力?以信息的搜集和共享为途径[J]. , 2017, 29(1): 134-143.

Zhang Tao, Zhuang Guijun. Can IT Resources Enhance Channel Power in the Way of Information Searching and Sharing?[J]. , 2017, 29(1): 134-143.

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