基于虚拟社区感知与社区参与动机影响的社会资本与组织公民行为关系研究

›› 2016, Vol. 28 ›› Issue (7): 213-225.

• 组织行为与人力资源管理 • 上一篇下一篇

基于虚拟社区感知与社区参与动机影响的社会资本与组织公民行为关系研究

徐光¹, 张雪², 李志刚³, 田也壮²

1. 哈尔滨师范大学管理学院, 哈尔滨 150025;
2. 哈尔滨工业大学经济与管理学院, 哈尔滨 150001;
3. 中国海洋大学管理学院, 青岛 266100

收稿日期:2014-04-11 出版日期:2016-07-28 发布日期:2016-09-01
通讯作者: 张雪(通讯作者),哈尔滨工业大学管理学院博士研究生
作者简介:徐光,哈尔滨师范大学管理学院教授,硕士生导师;李志刚,中国海洋大学管理学院副教授;田也壮,哈尔滨工业大学管理学院教授,博士生导师
基金资助:
国家社会科学基金项目（11BGL013）；国家自然科学基金项目（71372090；71572186）。

A Study on Social Capital and Organizational Citizenship Behavior Research: The Impact of Virtual Community Sense and Community Participation

Xu Guang¹, Zhang Xue², Li Zhigang³, Tian Yezhuang²

1. School of Management, Harbin Normal University, Harbin 150025;
2. School of Management, Harbin Institute of Technology University, Harbin 150001;
3. School of Management, Ocean University of China, Qingdao 266100

Received:2014-04-11 Online:2016-07-28 Published:2016-09-01

摘要/Abstract

摘要：

本文基于社会资本理论，构建了以虚拟社区感知为中介变量、社区参与动机为调节变量的虚拟社区社会资本对组织公民行为的影响模型，通过对虚拟社区人人网、QQ群、新浪微博中416名样本成员的问卷调查，采用层次回归分析和Bootstrap的方法对样本数据进行了模型检验。研究结果表明：虚拟社区社会资本的结构关系及认知维度对组织公民行为均有正向影响作用。虚拟社区感知对社会资本的结构、关系和认知维度和组织公民行为之间的关系中具有部分中介作用；工具性动机负向调节虚拟社区感知与组织公民行为之间的关系，社区强化动机正向调节虚拟社区感知与组织公民行为之间的关系，同时，工具性动机和社区强化动机通过虚拟社区感知对社会资本与组织公民行为之间的关系起被调节的中介作用，并且只有当社区强化动机较强或者接近均值时，此被调节的中介作用才得到验证。

关键词: 社会资本, 虚拟社区, 组织公民行为, 虚拟社区感知, 社区参与动机

Abstract:

This study examines the relationships between the three dimensions of social capital (structural, relational, and cognitive) and organizational citizenship behavior, in a model which posits virtual community sense as a mediator in linking social capital with organizational citizenship behavior and community participation motivation as a moderator in influencing the mediation. The model is tested with data from 416 online community members in China. Results show that virtual community sense mediates the relationships between structural, relational and cognitive social capital and organizational citizenship behavior. The study further reveals that instrumental motivation and community strengthening motivation moderate the relationship between structural, relational and cognitive social capital and organizational citizenship behavior via virtual community sense; however, the moderation of social interaction motivation on the relationship between structural, relational and cognitive social capital and organizational citizenship behavior via virtual community sense is not significant.

Key words: social capital, virtual community, organizational citizenship behavior, virtual community sense, community participation motivation

徐光, 张雪, 李志刚, 田也壮. 基于虚拟社区感知与社区参与动机影响的社会资本与组织公民行为关系研究[J]. , 2016, 28(7): 213-225.

Xu Guang, Zhang Xue, Li Zhigang, Tian Yezhuang. A Study on Social Capital and Organizational Citizenship Behavior Research: The Impact of Virtual Community Sense and Community Participation[J]. , 2016, 28(7): 213-225.

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基于虚拟社区感知与社区参与动机影响的社会资本与组织公民行为关系研究

A Study on Social Capital and Organizational Citizenship Behavior Research: The Impact of Virtual Community Sense and Community Participation

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