管理评论

›› 2016, Vol. 28 ›› Issue (4): 212-224.

• 案例研究 • 上一篇    下一篇

从治理交易关系与业务交易关系探讨企业边界及相关命题——一个多案例研究的发现

魏炜1, 林桂平2, 朱武祥3   

  1. 1. 北京大学汇丰商学院, 深圳 518055;
    2. 深圳市元智商业模式研究院, 深圳 518000;
    3. 清华大学经济管理学院, 北京 100084
  • 收稿日期:2015-12-20 出版日期:2016-04-28 发布日期:2016-05-16
  • 作者简介:魏炜,北京大学汇丰商学院副教授,博士;林桂平,深圳市元智商业模式研究院院长,博士;朱武祥,清华大学经济管理学院教授,博士生导师。

Exploring the Enterprise Boundary and Relevant Propositions by Studying the Governance Transaction Relationship and Business Transaction Relationship——Findings from a Multiple Cases Study

Wei Wei1, Lin Guiping2, Zhu Wuxiang3   

  1. 1. HSBC Business School, Peking University, Shenzhen 518055;
    2. Shenzhen Yuanzhi Business Model Institute, Shenzhen 518000;
    3. School of Economics and Management, Tsinghua University, Beijing 100084
  • Received:2015-12-20 Online:2016-04-28 Published:2016-05-16

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摘要：

本文基于利益相关者交易结构的商业模式理论,通过案例研究,分析了业务交易关系与治理交易关系之间的关系问题。研究表明,无论是企业内部的交易还是外部交易,都有必要将业务交易关系与治理交易关系进行分开处理;业务交易关系主要关注的是交易内容和相应交易产生的价值的分配,治理交易关系主要关注的是利益主体和相应利益主体的剩余价值的分配。业务交易关系和治理交易关系的清楚区分,不仅能够帮助企业合理划分其商业边界,还有助于推动企业的商业模式创新。

关键词: 治理交易关系, 业务交易关系, 商业模式, 企业边界, 利益主体

Abstract:

Based on the theory of business model of the stakeholder's transaction structure, this paper analyzes the relation between the business transaction relationship and the governance transaction relationshipthrough case study. Our study shows that it's necessary to separate the business transaction relationship and the governance transaction relationship no matter an internal or external transaction is to be analyzed; the business transaction relationship mainly pays attention to the transaction contents and value distribution produced by the corresponding transaction, and the governance transaction relationship mainly pays attention to surplus value distribution of the stakeholders and the corresponding stakeholders. Clearly separating the business transaction relationship and the governance transaction relationship can not only help enterprises plan their commercial boundary, but also assist to promote the innovation of their business model.

Key words: governance transaction relationship, business transaction relationship, business model, commercial boundary, stakeholders