制度差异、企业跨区域经营经验与市场进入模式

›› 2016, Vol. 28 ›› Issue (4): 166-177.

制度差异、企业跨区域经营经验与市场进入模式

宋铁波¹, 吴小节², 汪秀琼³

1. 华南理工大学工商管理学院, 广州 510641;
2. 广东工业大学管理学院, 广州 510520;
3. 华南理工大学经济与贸易学院, 广州 510006

收稿日期:2013-11-07 出版日期:2016-04-28 发布日期:2016-05-16
通讯作者: 汪秀琼(通讯作者),华南理工大学经济与贸易学院副教授,博士。
作者简介:宋铁波,华南理工大学工商管理学院教授,博士生导师,博士;吴小节,广东工业大学管理学院副教授,博士。
基金资助:
国家社会科学基金重点项目(15AGL003);国家自然科学青年基金项目(71102052;71402055);教育部人文社会科学基金项目(14JCZH142;15YJAZH083); 广东省高等学校优秀青年教师培养计划项目(YQ2015060);广东省教育厅人文社科基金项目(2012WYM_0010;2013WYXM0032)。

Institutional Distance, Trans-regional Business Experience and Market Entry Mode

Song Tiebo¹, Wu Xiaojie², Wang Xiuqiong³

1. School of Business Administration, South China University of Technology, Guangzhou 510641;
2. School of Management, Guangdong University of Technology, Guangzhou 510520;
3. School of Economics and Commerce, South China University of Technology, Guangzhou 510006

Received:2013-11-07 Online:2016-04-28 Published:2016-05-16

摘要/Abstract

摘要：

通过整合制度理论和资源基础观,以150家从事跨区域经营企业为样本,实证分析了省域间制度差异和经营经验对企业跨区域市场进入模式选择的影响和作用机制。研究结果表明:(1)区域间的制度差异越大,企业跨区域市场进入模式的资源承诺水平和股权投资比例越低;(2)企业跨区域经营经验越丰富,企业省外市场进入模式的资源承诺水平越高;(3)制度差异和跨区域经营经验对市场进入模式的影响存在负向交互作用,即跨区域经营经验/制度差异越大,省域间的制度差异/跨区域经营经验对市场进入模式的资源承诺水平关系的影响越小。该结论为我国企业更加有效地开展跨区域扩张活动提供了决策支持。

关键词: 市场进入模式, 制度差异, 跨区域经营经验, 制度理论, 资源基础观

Abstract:

Integrating the institution-based view and resource-based view in a unified framework, this paperexamines the internal influence mechanism of institutional distance between different regions on trans-regional market entry modes choice by questionnaire survey of 150 firm-level samples, and obtains the following three conclusions. First, the institutional distance between the host and the home regions has negative influences on the level of resource commitment, control, and equity ownership for market entry mode. Second, trans-regional business experience has positive influences on the level of resource commitment, control, and equity ownership for market entry mode. Finally, there exists interaction effect on the level of resource commitment, control, and equity ownership for market entry mode between institutional distance and trans-regional business experience. These results have critical implications for business decisions of trans-regional firms.

Key words: market entry mode, institutional distance, trans-regional business experience, institution-based view, resource-based view

宋铁波, 吴小节, 汪秀琼. 制度差异、企业跨区域经营经验与市场进入模式[J]. , 2016, 28(4): 166-177.

Song Tiebo, Wu Xiaojie, Wang Xiuqiong. Institutional Distance, Trans-regional Business Experience and Market Entry Mode[J]. , 2016, 28(4): 166-177.

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