›› 2012, Vol. 24 ›› Issue (1): 75-81.

• 电子商务与信息管理 • 上一篇    下一篇

基于社会网络分析方法的顾客口碑意见领袖研究

罗晓光,溪璐路   

  1. 哈尔滨理工大学管理学院,哈尔滨150040
  • 收稿日期:2012-04-26 修回日期:2012-04-26 出版日期:2012-01-25 发布日期:2012-04-26
  • 作者简介:罗晓光,哈尔滨理工大学管理学院教授,博士生导师,博士;溪璐路,哈尔滨理工大学管理学院硕士研究生.

  • Received:2012-04-26 Revised:2012-04-26 Online:2012-01-25 Published:2012-04-26

关键词: font-size: 9pt, mso-ascii-font-family: 'Times New Roman', mso-hansi-font-family: 'Times New Roman', mso-font-kerning: 1.0pt, mso-ansi-language: EN-US, mso-fareast-language: ZH-CN, mso-bidi-language: AR-SA, mso-bidi-font-family: 'Times New Roman'">顾客口碑font-size: 9pt, mso-fareast-font-family: 宋体, mso-font-kerning: 1.0pt, mso-ansi-language: EN-US, mso-fareast-language: ZH-CN, mso-bidi-language: AR-SA" lang="EN-US">, font-size: 9pt, mso-ascii-font-family: 'Times New Roman', mso-hansi-font-family: 'Times New Roman', mso-font-kerning: 1.0pt, mso-ansi-language: EN-US, mso-fareast-language: ZH-CN, mso-bidi-language: AR-SA, mso-bidi-font-family: 'Times New Roman'">顾客口碑传播网络font-size: 9pt, mso-fareast-font-family: 宋体, mso-font-kerning: 1.0pt, mso-ansi-language: EN-US, mso-fareast-language: ZH-CN, mso-bidi-language: AR-SA" lang="EN-US">, font-size: 9pt, mso-ascii-font-family: 'Times New Roman', mso-hansi-font-family: 'Times New Roman', mso-font-kerning: 1.0pt, mso-ansi-language: EN-US, mso-fareast-language: ZH-CN, mso-bidi-language: AR-SA, mso-bidi-font-family: 'Times New Roman'">意见领袖font-size: 9pt, mso-fareast-font-family: 宋体, mso-font-kerning: 1.0pt, mso-ansi-language: EN-US, mso-fareast-language: ZH-CN, mso-bidi-language: AR-SA" lang="EN-US">, font-size: 9pt, mso-ascii-font-family: 'Times New Roman', mso-hansi-font-family: 'Times New Roman', mso-font-kerning: 1.0pt, mso-ansi-language: EN-US, mso-fareast-language: ZH-CN, mso-bidi-language: AR-SA, mso-bidi-font-family: 'Times New Roman'">社会网络

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