Study of Multiple Institutional Logic Theory and Organizational Ambidexterity under the Background of the Industry Internet:The Case of Suning O2O Transformation

Abstract

Abstract:

Organizational transformation in the Internet era is a hot topic. Organizations will confront the tension of institutional logic complexity during the course of transformation. Based on institutional logic theory and organizational ambidexterity theory, this paper se-lects Suning as a case to explore the dynamic evolution of institutional logic and the organizational coping practice. Then we find that mul-tiple institutional logics show a complex dynamic evolution feature. In the beginning of transformation, structural ambidexterity promotes logic centrality and reduces logic compatibility through differentiation. In the middle and later periods, contextual ambidexterity and re-ciprocal ambidexterity promotes logic compatibility through integration.

Key words: institutional logic, organizational ambidexterity, Suning, Internet

Ge Minglei, Zhang Lihua, Huang Qiufeng. Study of Multiple Institutional Logic Theory and Organizational Ambidexterity under the Background of the Industry Internet:The Case of Suning O2O Transformation[J]. , 2018, 30(2): 242-255.

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