A Comparative Study of Indirect Impression Management Strategies between State-owned and Private Enterprises after Negative Reports——Based on the “Two-component” Model Analysis

Abstract

Abstract:

Enterprises with different controlling shareholders have different indirect impression management (IM) motivations and this will lead to different usage of IM strategies between state-owned and private enterprises. Based on ‘two-component model’, this paper makes a contrastive study of different usage of ‘pro-social’ indirect IM strategies between state-owned and private enterprises after they receive negative reports. By using data sample from Chinese Fast-Moving Consumer Goods (FMCG) Quoted Companies' official website during the period 2009-2015, this paper makes a comparative analysis in number of indirect IM strategies under different threat levels, threat type and social status. Findings suggest that:1. Private enterprises will apply more indirect IM strategies than state-owned enterprises after receiving negative report. 2. Type of negative reports has significant impact on indirect IM strategies of state-own and private enterprises. And impacts are contradicted:when facing indefensible negative report, state-owned enterprises will increase the number of indirect IM strategies, while private enterprises will reduce it; when facing defensible negative reports, the result is opposite. 3. Indirect IM strategies of private enterprises are highly correlated with enterprise's social status, while state-owned enterprises don't have such correlation. In general, this paper provides deep insights for understanding the difference of IM behavior of state-owned and private enterprises after negative reports.

Key words: negative reports, indirect impression management, state-owned enterprises, private enterprises

Yang Jie, Guo Lihong. A Comparative Study of Indirect Impression Management Strategies between State-owned and Private Enterprises after Negative Reports——Based on the “Two-component” Model Analysis[J]. , 2017, 29(12): 127-140.

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