An Empirical Research on Consumers' Passion for Online Review

Abstract

Abstract:

The paper constructs a constructed equation model for the consumers' passion for online shopping review based on the Expectation Confirmation Model. The results show that:(1) perceived ease of use, perceived usefulness, perceived interest and self-perceived value through the intermediary role of satisfaction, indirectly affect consumers' passion for online review. (2) The expected reciprocal relationship has a significant positive impact on consumers' passion for online reviews. The conclusion of this paper is that electronic commerce platforms should strengthen the construction of incentive mechanism, strengthen the mutual relationship and user reviews' value of utility.

Key words: passion for online review, Expectation Confirmation Method, satisfaction, customer review

Cao Gaohui, Yu Songtao, Zhang Yuxuan, Hu Shoumin. An Empirical Research on Consumers' Passion for Online Review[J]. , 2017, 29(11): 148-158.

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