A Case Study on the Formation Mechanism of the Patients' Perceived Value in Mobile Medical System

Abstract

Abstract: This paper explores how the mobile medical services have changed the traditional medical service and driven the whole service to a high level. To explain the service innovation process, we conduct an exploratory case study to examine the patient perceived value of mobile medical service. Using exploratory case analysis method, we construct the formation theory of patient perceived value in mobile medical system: 1) The mobile medical service improves the interaction mode between doctors and patients; 2) The mobile medical expands the scope and content of information sharing; 3) Medical information sharing enhances the patient perceived value. This case study achieves a useful extension of the research on the mechanism of medical service innovation.

Key words: mobile medical, doctor-patient interaction, information sharing, patient perceived value

Hu Rong, Chen Huifang, Xu Weiguo. A Case Study on the Formation Mechanism of the Patients' Perceived Value in Mobile Medical System[J]. , 2017, 29(3): 261-270.

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