HSM-based Enterprise WeChat Study:An Empirical Analysis of P2P Lending Companies

Abstract

Abstract:

In the era of mobile socialization, firms are actively looking for new strategies, new ways of leveraging a huge number of mobile users to enhance their social influence in order to obtain competitive advantage. The emergence of mobile social media, such as WeChat, provides a great opportunity for firms to attain the competitiveness during such transformation. Current researches regarding the influence of firm-based mobile social media have just started, and the findings still cannot meet the urgent need of firms to stand out in the increasingly fierce competition to become the final winner. In view of this, our study draws on the heuristic-systematic model to build the enterprise WeChat influence model. The authors posit that the heuristic cues (i.e. certification information richness and content freshness) as well as the systematic cue (i.e. mobile transaction navigation) can potentially affect enterprise WeChat popularity. The content analysis result of 183 WeChat public platforms of P2P lending firms strongly supports these hypotheses. The study expands our understanding of the related knowledge from a social cognition perspective and calls for design attention to influential media-embedded factors when developing firm-based mobile platforms.

Key words: mobile social media, enterprise WeChat, heuristic-systematic model, P2P lending

Du Helen S, Ke Xiaobo, Hou Rui, Zhu Lin, Chen Yangsen. HSM-based Enterprise WeChat Study:An Empirical Analysis of P2P Lending Companies[J]. , 2016, 28(12): 198-212.

References

[1] 凤凰网.2015微信用户数据报告:已覆盖中国90%以上的智能手机[EB/OL]. http://tech.ifeng.com/a/20150601/41096795_0.shtml,2015-07-22.
[2] 腾讯科技.企鹅智酷|解密微信:微信平台首份数据研究报告[EB/OL]. http://tech.qq.com/a/20150127/018482.htm#p=22,2015-01-27
[3] Du H. S. The Role of Media-Embedded Heuristics in Achieving Online Readership Popularity[J]. Journal of the Association for Information Science and Technology, 2014,65(2):302-312
[4] Oestreicher-Singer G., Zalmanson L. Content or Community? A Digital Business Strategy for Content Providers in the Social Age[J]. MIS Quarterly, 2013,37(2):591-616
[5] Zhang H., Lu Y., Gupta S., et al. What Motivates Customers to Participate in Social Commerce? The Impact of Technological En-vironments and Virtual Customer Experiences[J]. Information & Management, 2014,51(8):1017-1030
[6] González-Ibáñez R., Shah C., White R. W. Capturing Collabportunities:A Method to Evaluate Collaboration Opportunities in In-formation Search Using Pseudocollaboration[J]. Journal of the Association for Information Science and Technology, 2015,66(9):1897-1912
[7] Al-Debei M. M., Al-Lozi E., Papazafeiropoulou A. Why People Keep Coming Back to Facebook:Explaining and Predicting Con-tinuance Participation from an Extended Theory of Planned Behaviour Perspective[J]. Decision Support Systems, 2013,55(1):43-54
[8] Huang L. Y., Hsieh Y. J., Wu Y. C. J. Gratifications and Social Network Service Usage:The Mediating Role of Online Experi-ence[J]. Information & Management, 2014,51(6):774-782
[9] Zhang K. Z. K., Zhao S. J., Cheung C. M. K., et al. Examining the Influence of Online Reviews on Consumers' Decision-Mak-ing:A Heuristic-Systematic Model[J]. Decision Support Systems, 2014,67(C):78-89
[10] Tatar A., de Amorim M. D., Fdida S., et al. A Survey on Predicting the Popularity of Web Content[J]. Journal of Internet Serv-ices and Applications, 2014,5(1):1-20
[11] Lee M. R., Yen D. C., Hsiao C. Y. Understanding the Perceived Community Value of Facebook Users[J]. Computers in Human Behavior, 2014,35(2):350-358
[12] 周志民,吴群华.在线品牌社群凝聚力的前因与后效研究[J]. 管理学报, 2013,10(1):117-124
[13] 陈爱辉,鲁耀斌.SNS用户活跃行为研究:集成承诺, 社会支持, 沉没成本和社会影响理论的观点[J]. 南开管理评论, 2014,(3):30-39
[14] 周涛,鲁耀斌.基于社会资本理论的多动社区用户参与行为研究[J]. 管理科学, 2008,21(3):43-50
[15] 文鹏,蔡瑞.微信用户使用意愿影响因素研究[J]. 情报杂志, 2014,33(6):156-161
[16] Westlund O., Gomez-Barroso J. L., Compañó R., et al. Exploring the Logic of Mobile Search[J]. Behaviour & Information Tech-nology, 2011,30(5):691-703
[17] 王保成,邓玉.微信公众平台在国内图书馆服务中的应用实践研究[J]. 图书情报工作, 2013,57(20):82-85
[18] 郑磊,王栋,王玥,等.上海市政务微信发展报告:现状、趋势与启示[J]. 电子政务, 2014,(9):16-28
[19] 刘怡君,陈思佳,黄远,等. 重大生产安全事故的网络舆情传播分析及其政策建议——以"8·12天津港爆炸事故"为例[J]. 管理评论, 2016,28(3):221-229
[20] 罗仲伟,任国良,焦豪,等. 动态能力, 技术范式转变与创新战略——基于腾讯微信"整合"与"迭代"微创新的纵向案例分析[J]. 管理世界, 2014,(8):152-168
[21] 冯娇,姚忠.基于强弱关系理论的社会化商务购买意愿影响因素研究[J]. 管理评论, 2015,27(12):99-109
[22] Chaiken S. Heuristic Versus Systematic Information Processing and the Use of Source Versus Message Cues in Persuasion[J]. Journal of Personality and Social Psychology, 1980,39(5):752-766
[23] Todorov A., Chaiken S., Henderson M. D. The Heuristic-Systematic Model of Social Information Processings[M]//Dillard P. J., Pfau M. The Persuasion Handbook:Developments in Theory and Practice. California:Sage, 2002
[24] Bohner G., Moskowitz G. B., Chaiken S. The Interplay of Heuristic and Systematic Processing of Social Information[J]. Europe-an Review of Social Psychology, 1995,6(1):33-68
[25] 孙彦,李纾,殷晓莉.决策与推理的双系统——启发式系统和分析系统[J]. 心理科学进展, 2007,15(5):721-845
[26] Davis J. M., Tuttle B. M. A Heuristic-Systematic Model of End-User Information Processing when Encountering IS Exceptions[J]. Information & Management, 2013,50(2):125-133
[27] Smith S. W., Hitt R., Nazione S., et al. The Effects of Heuristic Cues, Motivation, and Ability on Systematic Processing of In-formation about Breast Cancer Environmental Factors[J]. Journal of Health Communication, 2013,18(7):845-865
[28] Self C. S. Credibility[M]//M. Salwen & D. Stacks. An Integrated Approach to Communication Theory and Research. Mahwah, NJ:Erlbaum, 1996
[29] Wei J., Xu J., Zhao D. Public Engagement with Firms on Social Media in China[J]. Journal of Information Science, 2015,41(5):624-639
[30] 胡海清,严建援,许垒.信息丰富度, 采购成本, 线上渠道模式对购买行为的影响研究[J]. 管理评论, 2012,24(5):80-88
[31] Hsu C. L., Lu H. P. Why Do People Play On-Line Games? An Extended TAM with Social Influences and Flow Experience[J]. Information & Management, 2004,41(7):853-868
[32] Sabate F., Berbegal-Mirabent J., Cañabate A., et al. Factors Influencing Popularity of Branded Content in Facebook Fan Pages[J]. European Management Journal, 2014,32(6):1001-1011
[33] Lewandowski D. A Three-Year Study on the Freshness of Web Search Engine Databases[J]. Journal of Information Science, 2008,34(6):817-831
[34] Venkatesh V., Ramesh V. Web and Wireless Site Usability:Understanding Differences and Modeling Use[J]. MIS Quarterly, 2006,30(1):181-206
[35] Papastavrou S., Chrysanthis P. K., Samaras G. Performance vs. Freshness in Web Database Applications[J]. World Wide Web, 2014,17(5):969-995
[36] Cingiz M. Ö., Diri B., Biricik G. Am I Typing Fresh Tweets:Detecting Up-To-Dateness and Worth of Categorical Information in Microblogs[J]. Expert Systems with Applications, 2015,42(12):5256-5263
[37] Daft R. L., Lengel R. H. Organizational Information Requirements, Media Richness and Structural Design[J]. Management Sci-ence, 1986,32(5):554-571
[38] Kim D. J., Ferrin D. L., Rao H. R. A Trust-Based Consumer Decision-Making Model in Electronic Commerce:The Role of Trust, Perceived Risk, and Their Antecedents[J]. Decision Support Systems, 2008,44(2):544-564
[39] Levy S., Gvili Y. How Credible Is E-Word of Mouth across Digital-Marketing Channels? The Roles of Social Capital, Information Richness, and Interactivity[J]. Journal of Advertising Research, 2015,55(1):95-109
[40] 胡海清,许垒.电子商务模式对消费者线上购买行为的影响研究[J]. 软科学, 2011,25(10):135-140
[41] Goh K. Y., Heng C. S., Lin Z. Social Media Brand Community and Consumer Behavior:Quantifying the Relative Impact of User-and Marketer-Generated Content[J]. Information Systems Research, 2013,24(1):88-107
[42] Hovland C. I., Weiss W. The Influence of Source Credibility on Communication Effectiveness[J]. Public Opinion Quarterly, 1951,15(4):635-650
[43] Chou C. H., Wang Y. S., Tang T. I. Exploring the Determinants of Knowledge Adoption in Virtual Communities:A Social Influ-ence Perspective[J]. International Journal of Information Management, 2015,35(3):364-376
[44] Wells J. D., Valacich J. S., Hess T. J. What Signals Are You Sending? How Website Quality Influences Perceptions of Product Quality and Purchase Intentions[J]. MIS Quarterly, 2011,35(2):373-396
[45] Weathers D., Swain S. D., Grover V. Can Online Product Reviews Be More Helpful? Examining Characteristics of Information Content by Product Type[J]. Decision Support Systems, 2015,79:12-23
[46] Luo C., Luo X. R., Schatzberg L., et al. Impact of Informational Factors on Online Recommendation Credibility:The Moderating Role of Source Credibility[J]. Decision Support Systems, 2013,56(1):92-102
[47] Zhang W., Watts S. A. Capitalizing on Content:Information Adoption in Two Online Communities[J]. Journal of the Association for Information Systems, 2008,9(2):73-94
[48] Angst C. M., Agarwal R. Adoption of Electronic Health Records in the Presence of Privacy Concerns:The Elaboration Likelihood Model and Individual Persuasion[J]. MIS Quarterly, 2009,33(2):339-370
[49] Xu Y., Chen Z. Relevance Judgment:What Do Information Users Consider beyond Topicality?[J]. Journal of the American Soci-ety for Information Science & Technology, 2006,57(7):961-973
[50] Preece J. Sociability and Usability in Online Communities:Determining and Measuring Success[J]. Behaviour & Information Technology, 2001,20(5):347-356
[51] Zhou Y., Leung H., Winoto P. MNav:A Markov Model-Based Web Site Navigability Measure[J]. Software Engineering IEEE Transactions on, 2008,33(12):869-890
[52] Hausman A. V., Siekpe J. S. The Effect of Web Interface Features on Consumer Online Purchase Intentions[J]. Journal of Busi-ness Research, 2009,62(1):5-13
[53] Manganari E. E., Siomkos G. J., Vrechopoulos A. P. Perceived Consumer Navigational Control in Travel Websites[J]. Journal of Hospitality & Tourism Research, 2014,38(1):3-22
[54] Parboteeah D. V., Valacich J. S., Wells J. D. The Influence of Website Characteristics on a Consumer's Urge to Buy Impulsively[J]. Information Systems Research, 2009,20(1):60-78
[55] Kitajima M., Blackmon M. H., Polson P. G. A Comprehension-Based Model of Web Navigation and Its Application to Web Usa-bility Analysis[M] London:Springer, 2000
[56] Webster J., Ahuja J. S. Enhancing the Design of Web Navigation Systems:The Influence of User Disorientation on Engagement and Performance[J]. MIS Quarterly, 2006,30(3):661-678
[57] Mayer J. H., Bischoff S., Winter R., et al. Extending Traditional EIS Use to Support Mobile Executives Online and Offline[J]. MIS Quarterly Executive, 2012,11(2):87-96
[58] 杨学成,兰冰,孙飞.品牌微博如何吸引粉丝互动——基于CMC理论的实证研究[J]. 管理评论, 2015,27(1):158-168
[59] Dewan S., Ramaprasad J. Social Media, Traditional Media, and Music Sales[J]. MIS Quarterly, 2014,38(1):101-121
[60] Syn S. Y., Oh S. Why Do Social Network Site Users Share Information on Facebook and Twitter?[J]. Journal of Information Sci-ence, 2015,41(5):553-569
[61] Pérez-Montoro M., Nualart J. Visual Articulation of Navigation and Search Systems for Digital Libraries[J]. International Journal of Information Management, 2015,35(5):572-579
[62] Che T., Peng Z., Kai H. L., et al. Antecedents for Consumers' Intention to Revisit an Online Group-Buying Website:A Trans-action Cost Perspective[J]. Information & Management, 2015,52(5):588-598