Research on Demand Diffusion and Purchase Decision in the Internet Financial Market

Abstract

Abstract:

Demand and purchase are driving the fast growing Internet finance that has tremendously shocked the traditional banking. Based on General Bass Model and Evolutionary Game Theory, this paper constructs a market demand diffusion model and purchase decision model of the monetary market fund, then analyzes and discusses the Chinese market through the data from 2013 to 2015. According to the results, the analytical model is applicable to the first stage of the market development; the ratio between dependent purchase decisions and profit-driven purchase decisions is 9:1; dependent decisions are significantly impacted by the distribution channels and the profit-driven purchase decisions are more rational; in the competitive market, dependent decisions change before the profit-driven decisions as the latter is impacted by long-term return ratio. Finally suggestions are provided for market participants to adapt themselves to the "newly normal" market. This paper may contribute to the theoretical analysis and the market innovation development of Internet finance.

Key words: Internet finance, demand diffusion, purchase decision, evolutionary game

Chen Jiyong, Chen Long, Chen Jun. Research on Demand Diffusion and Purchase Decision in the Internet Financial Market[J]. , 2016, 28(12): 3-13.

References

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