An Analysis on Business Model Transitions: Case Study of TCL Corporation

›› 2016, Vol. 28 ›› Issue (10): 250-258.

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An Analysis on Business Model Transitions: Case Study of TCL Corporation

Wei Yunjie¹, Xu Dawei², Yang Yifan², Hu Yi^2,3, Qiao Han^2,3, Wang Shouyang^1,2,3

1. Academy of Mathematics and Systems Science, Chinese Academy of Sciences, Beijing 100190;
2. School of Economics and Management, University of Chinese Academy of Sciences, Beijing 100190;
3. Key Laboratory of Big Data Mining and Knowledge Management, Chinese Academy of Sciences, Beijing 100190

Received:2015-12-01 Online:2016-10-28 Published:2016-10-31

Abstract

Abstract:

With the integration of the global economy and the rapid development of information technology, the competition among manufacturing enterprises has risen form the products and the technology to the business models. TCL Corporation experienced three business model transitions, namely property right reform, international merger and acquisition and Internet+. A case study of TCL Corporation is made with the business model canvas to analyze the three business model transitions. Some management insights are presented for the enterprises in the related industries.

Key words: business models, TCL Corporation, property right reform, merger and acquisition, intelligentize

Wei Yunjie, Xu Dawei, Yang Yifan, Hu Yi, Qiao Han, Wang Shouyang. An Analysis on Business Model Transitions: Case Study of TCL Corporation[J]. , 2016, 28(10): 250-258.

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An Analysis on Business Model Transitions: Case Study of TCL Corporation

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