Social Commerce Research:Review and Future Direction

Abstract

Abstract:

This paper develops the theme framework of research for social commerce based on existing literatures, analyzes the research hotspots of this field and the research main thoughts presented under the theme framework, and expects the future research directions. Research conclusions:firstly, the four connotative elements are:social media, interpersonal interaction behaviors, business intention and information flow. Secondly, the theme framework of research for social commerce consists of three levels:single element, interactivity among elements and matching inside elements. Thirdly, future research on single element level can consider the issues such as the sociality's role in customers' participation in customization actions under Chinese context, design and implementation of social commerce in respect of business model, increase of the utilization efficiency of big data as well as construction of cloud computing infrastructure and its application etc; future research on interactivity level among elements can consider the issues such as collaborative evolvement of big data and cloud computing as well as collaborative evolvement of business model and big data, etc; future research on matching level inside elements can consider the issues such as matching problems between business model construction and the basic conditions of enterprises.

Key words: social commerce, research theme, research focus

Tao Xiaobo, Yang Xuecheng, Xu Yan. Social Commerce Research:Review and Future Direction[J]. , 2015, 27(11): 75-85.

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