Digital Innovation and Enterprise Salary Competitiveness

Abstract

Abstract: An enterprise’s employee salary competitiveness is a key factor that affects the stability of its staff and the implementation of its corporate strategy. This paper examines the impact of digital innovation on the competitiveness of employee compensation using data from Chinese A-share listed companies from 2010 to 2022. This paper shows that digital innovation has a significant promoting effect on employee salary competitiveness, and has a more significant impact on the salary competitiveness in industrial, technology-intensive and capital-intensive sectors, enterprises located in areas with strong intellectual property protection and better business environment, enterprises with high proportion of technical personnel and enterprises whose CEO has a background in information technology. Further research shows that digital innovation improves employee salary competitiveness by improving their financial performance and human capital. In addition, digital innovation and the increase of employee salary competitiveness can enhance the growth of enterprises. Unlike digital innovation which enlarges the internal salary gap, employee salary competitiveness narrows the gap.

Key words: digital innovation, enterprise employee salary competitiveness, human capital, financial performance, pay gap

Li Hongbing, Sun Litang, Li Zhen. Digital Innovation and Enterprise Salary Competitiveness[J]. Management Review, 2025, 37(12): 28-40.

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