Management Review ›› 2025, Vol. 37 ›› Issue (10): 139-149.

• Organizational Behavior and Human Resource Management • Previous Articles    

The Two Faces of Charismatic Leadership and Subordinates’ Well-being: The Mediating Effect of Emotional Labor

Liu Xiaoyu1, Yu Caiting1, Liu Jun2,3, Yin Meng1   

  1. 1. School of International Business, University of International Business and Economics, Beijing 100029;
    2. School of Management, Wuhan University of Technology, Wuhan 430070;
    3. Research Institute of Digital Governance and Management Decision Innovation, Wuhan University of Technology, Wuhan 430070
  • Received:2023-07-17 Published:2025-11-18

Abstract: Charismatic leadership is given a lot of attention as one of most effective leadership styles. However, there are two faces of charismatic leadership — socialized charismatic leadership and personalized charismatic leadership. It is important to investigate the influence of the two leadership styles for constructing the correct understanding and developing the theory of charismatic leadership. Based on the social identity theory of leadership, we explore the mechanism of how socialized/personalized charismatic leadership influences subordinates’ well-being. The results show that socialized charismatic leadership can promote subordinates’ deep acting, and personalized charismatic leadership can promote subordinates’ surface acting; deep acting mediates the relationship between socialized charismatic leadership and subordinates’ well-being, and surface acting mediates the relationship between personalized charismatic leadership and subordinates’ well-being. In addition, subordinates’ moral identity strengthens the positive relationship between socialized charismatic leadership and subordinates’ deep acting, and weakens the positive relationship between personalized charismatic leadership and subordinates’ surface acting.

Key words: socialized charismatic leadership, personalized charismatic leadership, well-being, emotional labor, moral identity