Research on the Value Co-creation Path of the “Belt and Road” Enterprise Technology Standards Alliance: The Case of Haier Ecosystem

Abstract

Abstract: BRTSA as a new form of organization for enterprises to go overseas in a group, the value co-creation of alliance subjects has become an important means to enhance competitive advantage. In this paper, a longitudinal case study of the Haier ecosystem reveals the following results. Firstly, BRTSA value co-creation presents an evolutionary path of “chain integration-network synergy-ecological empowerment”, through the resource integration of “aggregation-optimization-reconstruction” and the interactive cooperation of “complementarity-interaction-openness”. It links upstream and downstream resources of the industry chain, synergizes multi-chain integration relationship network and builds cross-domain value ecology, which promotes the leap of alliance technology standards and standard products. Secondly, BRTSA value co-creation has an inherent mechanism of joint construction and sharing. The main body of the alliance reaches consensus on technical standards and improves technical innovation capability; the alliance as a whole builds technical standards and promotes the transformation of technical achievements; the alliance eco-sharing boosts the value-addedness of technical standards and strengthens the empowerment of technological leadership, thus realizing the value symbiosis of the main body and the sustainable development of the alliance. Thirdly, compared with the traditional enterprise technology standard alliance, BRTSA has the new features of adaptability, synergy and leapfrogging. This paper clarifies the attribute characteristics of BRTSA, constructs the alliance value co-creation path process model and internal mechanism, which not only enriches the theoretical connotation and extension of the enterprise technical standard alliance, and deepens the alliance value co-creation process research and application situation, but also provides practical inspiration for enterprises to enhance technical standardization capability and international competitive advantage.

Key words: “the Belt and Road”, enterprise technology standards alliance, value co-creation, technology standards, competitive advantages

Cao Xin, Liu Yao, Zhou Qing, Liu Renhuai. Research on the Value Co-creation Path of the “Belt and Road” Enterprise Technology Standards Alliance: The Case of Haier Ecosystem[J]. Management Review, 2025, 37(7): 275-288.

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