Abstract: As an important implementing entity of the military civilian integration strategy, military industry enterprises need to quickly transform their organizational roles to construct a situational awareness of military civilian integration, which becomes the key to promoting efficient allocation of military civilian resources and consolidating military civilian innovation. This paper takes Beiben Heavy Duty Truck as the case study object, using the theory of sense-making and resource-focused action to reveal the process mechanism of the generation and behavioral response of organizational military civilian conversion ideas, aiming to provide theoretical reference for enterprises to successfully achieve military civilian conversion and promote deep integration of military and civilian. The findings are as follows: (1) The emergence of constraints such as resource barriers, operational mechanism barriers, and military civilian dual integration barriers has triggered managers to construct their role cognition of military civilian transition through the process of sense-making, and to promote the formation of shared cognition of military civilian transition from the ideological level through interaction with the organizational layer. (2) The organizational layer adopts actions such as “resource assembly”, “resource arrangement”, and “resource coordination” based on cognition to promote enterprises to break resource constraints. (3) The continuous emergence of military civilian transition barriers and the adaptability adjustment of organizational strategies and actions promote the transition of organizations from relying on military civilian transition to interactive military civilian transition, and then to coupled military civilian transition. The research results of this paper can contribute to the research gap caused by insufficient consideration of the mechanism of military civilian transition in the existing literature. Based on this, the thinking and action transformation path of military industrial enterprises extracted not only deepens the theory of military civilian integration, but also provides a solution for enterprises to break through the production boundary of military civilian products.

Key words: military-to-civilian, sense-making, resource-focused action, case study