Research on the Mechanism of How Corporate Social Responsibility Participation Influences Advocacy Behavior

Abstract

Abstract: Advocacy behavior as an extra-role behavior that effectively improves organizational effectiveness has recently received increasing attention from academics and practitioners. Based on the conservation of resources theory, this study examines the effect of corporate social responsibility (CSR) participation on employees' advocacy behavior, the mediating role of harmonious work passion on the CSR participation/employees' advocacy behavior, and the moderating role of person-supervisor fit on strengthening the link CSR participation and employees' advocacy behavior. The theoretical hypotheses are tested by using two-wave data from 303 employees. The results show that CSR participation is positively related to employees' advocacy behavior, harmonious work passion mediates the relationship between CSR participation and employees' advocacy behavior, person-supervisor fit moderates the effect of CSR participation on harmonious work passion as well as the indirect effect of CSR participation on employee advocacy behavior via harmonious work passion such that the indirect effect is stronger when person-supervisor fit is high.

Key words: corporate social responsibility participation, person-supervisor fit, harmonious work passion, advocacy behavior

Liu Zonghua, Li Yanping, Guo Yulang, Deng Shangkun. Research on the Mechanism of How Corporate Social Responsibility Participation Influences Advocacy Behavior[J]. Management Review, 2023, 35(12): 217-227.

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