The Mechanism of How Green Innovation Search Influences Green Innovation under the Background of Double Carbon——The Mediating Role of Environmental Protection Unlearning

Abstract

Abstract: Under the background of carbon peak and carbon neutrality, the importance of protecting the environment has become increasingly prominent. Enterprises urgently need green innovation to achieve strategic competitive advantage, and a key logic of green innovation is to search for green innovation. Based on organizational learning theory and organizational behavior theory, this paper uses the questionnaire survey data of 211 manufacturing enterprises to test the hypothesis empirically, in order to explore the mechanism of how green innovation search influences green innovation. The results show that the depth and breadth of green innovation search can positively promote exploratory green innovation, utilization green innovation, non-environmental forgetting and environmental change. Non-environmental oblivion and environmental change both play a partial mediating role in the relationship between two dimensions (depth and breadth) of green innovation search and two types of green innovation (exploratory green innovation and utilization green innovation). This study enriches the related theoretical research of green innovation, reveals how green innovation search affects the “black box” of green innovation, and provides theoretical guidance for the sustainable development of enterprises.

Key words: green innovation, green innovation search, environmental protection unlearning, knowledge search

Tao Ketao, Ren Jing, Feng Taiwen, Bao Endeer. The Mechanism of How Green Innovation Search Influences Green Innovation under the Background of Double Carbon——The Mediating Role of Environmental Protection Unlearning[J]. Management Review, 2023, 35(12): 108-121.

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