Cognitive Style, Entrepreneurial Resilience and Business Model Innovation in New Venture

Abstract

Abstract: Business model innovation is vital for a new venture to avoid homogeneous competition and obtain competitive advantage. This study explores how entrepreneurs use different cognitive styles to promote business model innovation, and further analyzes whether and how entrepreneurial resilience moderates the roles of cognitive styles. Results from a sample of 217 new ventures demonstrate that intuition has an inverse U-shaped effect, whereas rationality has a positive effect on business model innovation in new venture. Entrepreneurial resilience strengths the inverse U-shaped effect of intuition on business model innovation, and also strengths the positive effect of rationality on business model innovation. This study provides a theoretical support for guiding new ventures to effectively play the role of different cognitive styles to achieve business model innovation under the background of high failure rate.

Key words: intuition, rationality, business model innovation, entrepreneurial resilience

Wang Lingling, Zhao Wenhong, Kong Lingfu, Xiong Zhuang, Gu Meng. Cognitive Style, Entrepreneurial Resilience and Business Model Innovation in New Venture[J]. Management Review, 2023, 35(10): 135-145.

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