Empirical Study on the Influencing Factors of Consumers' Initial Trust in Wearable Commerce

Abstract

Abstract:

Ubiquitous commerce is a relatively new study field,and the relevant theory and application is not mature, especially for trust and adoption research of u-commerce. Due to lack of direct experience of consumers, it is difficult to collect true data to measure. In this paper, based on the perspective of device, introducing the UTAUT2 model, from five factors (privacy concern, trust propensity, performance expectancy, facilitating conditions, hedonic motivation), we establish a conceptual model of initial trust in u-commerce based on wearable device. Through a questionnaire survey in which 266 valid questionnaires were collected, an empirical analysis of SEM is carried out. Most of all assumptions have been accepted. The conclusion is valuable to future researches on u-commerce.

Key words: ubiquitous commerce, UTAUT2, wearable devices, wearable commerce, initial trust

Gu Zhongwei, Xu Fuyuan, Wei June. Empirical Study on the Influencing Factors of Consumers' Initial Trust in Wearable Commerce[J]. , 2015, 27(7): 168-176.

References

[1] WATSON R. T., Pitt L. F., Berthon P., et al. U-COMMERCE: Expanding the Universe of Marketing[J]. Journal of the Academy of Marketing Science, 2002,30(4):333-347
[2] LEE S., Lee E. A Collective User Preference Management System for U-Commerce[C]. Managing Next Generation Networks and Services, 2007
[3] Junglas I. A., Watson R. T. The U-Constructs: Four Information Drives, Communications of Ais[J]. 2006,17:569-592
[4] 艾瑞咨询.中国可穿戴设备市场研究报告[EB/OL]. http://www.iresearch.cn, 2013
[5] SARAH R. E. Wearable Devices: The Next Battleground for the Platform Wars[EB/OL]. Forrester Survey, http://blogs.forrester.com, 2012
[6] Kim E. Factors Impacting Customers' Trust in E-Businesses: An Empirical Study of Customers' Initial Trust In E-Businesses[D]. Southern Illinois University at Carbondale, 2003
[7] Siau K., Shen Z. Building Customer Trust In Mobile Commerce[J]. Communications of the Acm, 2003,46(4):91-94
[8] 林家宝,鲁耀斌.移动证券用户的初始信任模型研究[J]. 管理评论, 2011,23(11):59-68
[9] Jin B. K. An Empirical Study on Consumer First Purchase Intention in Online Shopping: Integrating Initial Trust and Tam[J]. Electronic Commerce Research, 2012,12(2):125-150
[10] 马钦海等.C2C环境下顾客初始信任的影响机制研究: 网上购物经验的调节作用[J]. 管理评论, 2012,24(7):70-81
[11] 黄浩.移动内容服务采纳过程中的信任变化分析[J]. 管理评论, 2014,26(4):122-129
[12] Tao Z. An Empirical Examination of Initial Trust in Mobile Payment[J]. Wireless Personal Communications, 2014,77(2):1519-1531
[13] Galanxhi J. H., Nah F. F. H. U-Commerce: Emerging Trends and Research Issues[J]. Industrial Management & Data Systems, 2004,104(9):744-755
[14] Sang M. L., Sang H. P., Seong N. Y. RFID Based Ubiquitous Commerce and Consumer Trust[J]. Industrial Management & Data, 2007,107(5):605-617
[15] Venkastesh V., Morris M. G., Davis G. B., et al. User Acceptance of Information Technology: Toward a Unified View[J]. Mis Quarterly, 2003,27(3):425-478
[16] Venkatesh V., Thong J., Xu X. Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology[J]. Mis Quarterly, 2012,36(1):157-178
[17] Gefen D., Karahanna E., Straub D. W., et al. Trust and TAM in Online Shopping: An Integrated Model[J]. Mis Quarterly, 2003, 27(1):51-90
[18] Pavlou P. A. Consumer Acceptance of Electronic Commerce:Integrating Trust and Risk with the Technology Acceptance Model[J]. International Journal of Electronic Commerce, 2003,7(3):101-134
[19] Wu I. L., Chen J. L. An Extension of Trust and Tam Model with Tpb in the Initial Adoption of On-Line Tax: An Empirical Study[J]. International Journal of Human-Computer Studies, 2005,62(6):784-808
[20] 鲁耀斌.电子商务信任[M]. 武汉: 华中科技大学出版社, 2007
[21] Malhotra N. K., Kim S. S., Agarwal J. Internet Users'Information Privacy Concerns: The Construct, the Scale and a Causal Model[J]. Information Systems Research, 2004,15(4):336-355
[22] Culnan M. J."How Did They Get My Name?": An Exploratory Investigation of Consumer Attitudes Toward Secondary Information Use[J]. Mis Quarterly, 1993,17(3):341-363
[23] Lu J., Yu C. S., Liu C. Facilitating Conditions, Wireless Trust and Adoption Intention[J]. Journal of Computer Information Systems, 2005,46(1):17-24
[24] Yi M. Y., Hwang Y. Predicting the Use of Web-Based Information Systems: Self-Efficacy, Enjoyment, Learning Goal Orientation, and the Technology Acceptance Model[J]. International Journal of Human-Computer Studies, 2003,59(4):431-449
[25] Jarvenpaa S. L., Tractinsk N., Vital M. Consumer Trust in an Internet Store[J]. Information Technology and Management, 2000,1(1-2):45-71
[26] Lee M. K., Turban E. A Trust Model for Consumer Internet Shopping[J]. International Journal of Electronic Commerce, 2001,6(1):75-91
[27] 百度.可穿戴设备用户需求研究报告[EB/OL]. http://www.baidu.com, 2013
[28] Koufaris M., Hampton S. W. The Development of Initial Trust in an Online Company by New Customers[J]. Information & Management, 2004,41(3):377-397