How to Dispel the Fear of Entrepreneurial Failure? The Impact of Repair Strategy on Re-entrepreneuring Intention

Abstract

Abstract: Fear of failure has a negative effect on re-entrepreneuring intention, and failure repair plays a key role in eliminating the negative impact and restarting entrepreneurship. However, the existing studies have not formed a systematic theoretical explanation on how to use different types of repair strategies to dispel the fear of entrepreneurial failure and improve re-entrepreneuring intention. Using the scenario experiment method and 289 subjects' data, we explore the relationship between entrepreneurial failure fear, repair strategy, and re-entrepreneuring intention, as well as the boundary conditions of the influence mechanism. Results show that:(1) Fear of entrepreneurial failure has a negative impact on re-entrepreneuring intention. (2) Compared with the emotional repair strategy, the cognitive repair strategy has a more obvious repair effect on re-entrepreneuring intention. (3) Repair strategies moderate the relationship between fear of entrepreneurial failure and re-entrepreneuring intention. When the fear of entrepreneurial failure is high, the cognitive repair strategy can weaken the negative impact of entrepreneurial failure fear on re-entrepreneuring intention. (4) Entrepreneurial resilience positively moderates the relationship between repair strategies and re-entrepreneuring intention. When entrepreneurial resilience is high, the cognitive repair strategy is more effective in repairing re-entrepreneuring intention. The above conclusions provide theoretical guidance for entrepreneurs troubled by fear of failure to choose appropriate repair strategies and gain re-entrepreneuring confidence.

Key words: fear of entrepreneurial failure, re-entrepreneuring intention, repair strategy, entrepreneurial resilience

Wang Pengju, Xiong Zhuang. How to Dispel the Fear of Entrepreneurial Failure? The Impact of Repair Strategy on Re-entrepreneuring Intention[J]. Management Review, 2023, 35(7): 151-161,184.

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