Abstract: Based on 236 papers about gender stereotypes of female entrepreneurs in the web of science core collection database, CiteSpace software and Gephi software are used to visualize the national distribution, institutional distribution, journal distribution, core authors group of the papers in this research field, co-cited authors and co-cited references, as well as the research hot spots and evolution path of this field. The results are as follows: first, researches on female entrepreneurs’ gender stereotypes are mainly conducted in American and British universities, and the cooperation of research institutions is relatively loose on the whole, with many small local research teams but without any core group of influential authors; second, the literature on gender stereotypes of female entrepreneurs has become an important research content in the field of management; and third, the research field mainly includes four hot spots: comparative research on the differences of entrepreneurs based on gender stereotypes, research on gender discrimination in female financing environment based on gender stereotypes, research on the influence of gender stereotypes on women’ s entrepreneurial intentions and models, and research on the path to overcome gender stereotypes; finally, researches in this field started in 1997, and since 2009, the number of research papers has increased significantly. The evolution of research themes presents a development process: from theoretical research to practical research. In the future, researchers should increase the comparative analysis of women entrepreneurs in different countries and industries, and explore deeply the ways to overcome gender stereotypes and promote the success of women entrepreneurs.

Key words: female entrepreneurs, gender stereotypes, gender discrimination, social entrepreneurship, mapping knowledge domain