How does Sharing Accommodation Influence House Leasing Market? Moderating Roles of Substitute and Supplier Side Scale

Abstract

Abstract: Sharing accommodation, a type of disruptive innovation, brings both opportunities and challenges to traditional industries. Sharing accommodation has a significant influence on house leasing market. Existing researches mainly focus on the influence of sharing accommodation on hotel, traveling industries and customer experience, without testing how sharing accommodation affects house leasing market from the resource supply side. Based on factor-market rivalry theory, this research examines the role of sharing accommodation density on house leasing price, as well as the boundary conditions using 328 clustering sample regions in Beijing, Shanghai and Guangzhou. It is found that sharing accommodation density increases leasing price. This main effect is attenuated by the ratio of low-end hotels and the number of housing agents.

Key words: sharing accommodation density, house leasing market, factor-market rivalry theory, substitute scale, supplier side scale

Ma Shuang, Wang Zhihao, Zhang Chao. How does Sharing Accommodation Influence House Leasing Market? Moderating Roles of Substitute and Supplier Side Scale[J]. Management Review, 2022, 34(8): 134-143.

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