Constrained Physical Space Constrains Time Availability:The Mediation of Competitive Mindset and the Moderation of Perceived Economic Mobility

Abstract

Abstract: Social crowding and time scarcity are two common phenomena in the current society, while there is a lack of research exploring the relationship between these two phenomena. Based on metaphor theory and crowding research, this paper examines the influence of social crowding on time scarcity through four experimental studies. The results indicate that social crowding induces time scarcity. That is, the “constrained physical space constrains time availability” effect. The effect is moderated by consumers’ perceived economic mobility and mediated by competitive mindset. Furthermore, the subsequent series behavior of the effect is fully explored as well. The present paper expands the application scope of metaphor theory, and enriches consumer cognition of social crowding research.

Key words: social crowding, time scarcity, competitive mindset, metaphor theory

Guo Qingqing, Wang Liangyan, Han Bin. Constrained Physical Space Constrains Time Availability:The Mediation of Competitive Mindset and the Moderation of Perceived Economic Mobility[J]. Management Review, 2022, 34(2): 192-202.

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