Management Review

Management Review ›› 2021, Vol. 33 ›› Issue (12): 137-151.

• Technology and Innovation Management • Previous Articles     Next Articles

Learning Orientation, Big Data Capability and Business Model Innovation: Moderating Effect of Industry Type

Yi Jiabin1,2, Xu Di1, Wang Yuting3,4, Yang Xiaoping5,6   

  1. 1. Business School, Harbin University of Commerce, Harbin 150028;
    2. Post Doctoral Research Staition of Business Administration, Harbin University of Commerce, Harbin 150028;
    3. Institute of Industrial Economy, Chinese Academy of Social Sciences, Beijing 100836;
    4. Harbin Qizhi New Economy Industry Development Co., Ltd, Harbin 150070;
    5. School of International Businessl, Zhejiang Yuexiu College of Foreign Languages, Shaoxing 312000;
    6. Digital Technology and Management Innovation Research Center, Zhejiang Yuexiu College of Foreign Languages, Shaoxing 312000
  • Received:2018-06-22 Online:2021-12-28 Published:2022-01-25

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Abstract: In the big data era, innovating and transforming business model has become a must. Applying theories of learning orientation and dynamic capabilities, this paper studies the direct relationship among learning orientation, big data capability and business model innovation as well as the mediating effect of big data capability on learning orientation and business model innovation, and tests the moderating effects of industry type. The results are as follows:(1) learning orientation and big data ability are significantly positively correlated with business model innovation; (2) all dimensions of learning orientation are significantly positively correlated with big data perception and integration capability; (3) learning commitment is positively correlated with in-depth analysis and insight capability, but shared vision and open mind have no significant correlation with in-depth analysis and insight capability; (4) big data capability plays a mediating role between learning orientation and business model innovation and displays a path from learning orientation to big data ability to business model innovation; (5) industrial type shows a moderating effect both on the relationship between learning orientation and big data capability and on the relationship between big data capability and business model innovation, but has no moderating effect on the relationship between learning orientation and business model innovation.

Key words: business model innovation, learning orientation, big data capability, industrial type