Can Organizational Modularization Improve Service Innovation Performance of Manufacturing Enterprises?——From the Perspective of Organizational Information Processing Theory

Abstract

Abstract: Organizational modularization design is an important way for manufacturing enterprises to improve service innovation performance during their servitization transformation in the digital age. However, there is a lack of research on whether and how organizational modularization can improve service innovation performance of manufacturing enterprises. Based on organizational information processing theory, this study explores the internal mechanism of organizational modularization. Through the questionnaire survey of 285 manufacturing enterprises, we find that:(1) Organizational modularization positively affects the service innovation performance of manufacturing enterprises. (2) Big data analysis capability plays a mediating role between organizational modularization and service innovation performance of manufacturing enterprises. (3) Organizational agility plays a complete mediating role between organizational modularization and service innovation performance of manufacturing enterprises. (4) There is a chain mediating effect of organizational modularization- big data analysis ability-organizational agility-service innovation performance of manufacturing enterprises. (5) Environmental competitiveness positively moderating the relationship between big data analysis ability and service innovation performance of manufacturing enterprises, indicating that with the improvement of environmental competition, big data analysis ability plays a stronger role in service innovation performance of manufacturing enterprises. (6) Environmental competitiveness has no significant moderating effect on the relationship between organizational agility and service innovation performance of manufacturing enterprises. However, improving organizational agility can positively influence the service innovation performance of manufacturing enterprises regardless of the degree of environmental competition. This study further deepens the research on organizational modularization and its functional advantages and provides guidance for manufacturing enterprises' organizational structure innovation and servitization transformation in the digital era.

Key words: organizational modularization, big data analysis ability, organizational agility, service innovation performance of manufacturing enterprises, Organizational Information Processing Theory

Wang Pengcheng, Liu Shanshi, Liu Nian. Can Organizational Modularization Improve Service Innovation Performance of Manufacturing Enterprises?——From the Perspective of Organizational Information Processing Theory[J]. Management Review, 2021, 33(11): 157-169.

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