Management Review ›› 2021, Vol. 33 ›› Issue (9): 97-109.

• Technology and Innovation Management • Previous Articles     Next Articles

The Impact of Learning from Failures on Low Cost Innovation of the Declining Enterprises: A Moderated Mediation Model

Tang Chaoyong1, Lin Lin2, Cai Ruilin3   

  1. 1. College of Economics and Management, Hebei Agricultural University, Baoding 071000;
    2. College of Economics and Management, Qingdao University of Science and Technology, Qingdao 266042;
    3. College of Economics and Management, Changshu Institute of Technology, Changshu 215500
  • Received:2018-08-08 Online:2021-09-28 Published:2021-10-09

Abstract: The study of the relationship between learning from failures and low cost innovation of the declining enterprises has long been neglected. To construct a moderated mediation model, and discuss the impact of learning from failures on low cost innovation of the declining enterprises,and analyze the mediation effect and the moderation effcet between learning from failures and low cost innovation of the declining enterprises. The results show that there is a positive correlation between learning from failures and low cost innovation of the declining enterprises, there is a positive correlation between learning from failures and resources bricolage, there is a positive correlation between resources bricolage and low cost innovation of the declining enterprises, and resources bricolage plays a mediating role between learning from failures and low cost innovation of the declining enterprises, and cognitive style (creative and adaptive type) plays a moderating role between resources bricolage and low cost innovation of the declining enterprises, creative cognitive style positively moderates the mediating role of resources bricolage, and the hypothesis that adaptive cognitive style negatively moderates the mediating role of resources bricolage has not been tested.

Key words: declining enterprises, learning from failures, low cost innovation, resources bricolage, cognitive style