Cooperation Mechanisms and Pricing Decision for “Social Enterprise + Farmers” Contract Mode Based on Variety and Land Improvement

Management Review ›› 2021, Vol. 33 ›› Issue (8): 29-40.

• Economic and Financial Management • Previous Articles Next Articles

Cooperation Mechanisms and Pricing Decision for “Social Enterprise + Farmers” Contract Mode Based on Variety and Land Improvement

Liu Luhao¹, Xie Jiaping², Liang Ling³, Zhang Guangsi²

1. School of International Trade and Economics, Shandong University of Finance and Economics, Jinan 250014;
2. School of Business Administration, Xinjiang University of Finance and Economy, Urumqi 830012;
3. School of Business, East China University of Science and Technology, Shanghai 200237

Received:2018-07-09 Online:2021-08-28 Published:2021-09-04

Abstract

Abstract: Based on the "social enterprise + farmers" contract mode formed through farmer-oriented productive service and innovation, this paper establishes an operation mechanism in which social enterprises and farmers share both cost and revenue. The cooperation contractual modes are divided into three types, including dispersed contract, tight contract and centralized contract, according to the contents of productive service provided by agricultural social enterprise to farmers. The influence of pricing decision on profits under different cooperation contractual modes of agricultural social enterprises and farmers in face of channel conflict is discussed by applying the operation system into dual-channel environment.

Key words: social enterprise, cooperation mechanisms, pricing decision

Liu Luhao, Xie Jiaping, Liang Ling, Zhang Guangsi. Cooperation Mechanisms and Pricing Decision for “Social Enterprise + Farmers” Contract Mode Based on Variety and Land Improvement[J]. Management Review, 2021, 33(8): 29-40.

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Cooperation Mechanisms and Pricing Decision for “Social Enterprise + Farmers” Contract Mode Based on Variety and Land Improvement

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